How Commodities are Represented Through Illness

1459 Words6 Pages
Illnesses such as cancer and AIDS have amounted to continual discourse with health. Simultaneously, the major discourse that has been surrounded by cancer and AIDS is that they are strikingly the most vital crisis facing the world these days. They are threats to the world and the goal has been to eliminate the problem by helping those who have been diagnosed. One of the approaches developed to help solve this has been to commodify medical discourse. It has allowed to create charities and campaigns in order to get people to make donations and by raising awareness in order to get women to have mammograms. By incorporating these diseases into commodities it has raised politics with how it is being represented in the world. It can be argued that predominantly commodities are a useful and positive approach in handling the discourse of these illnesses. This is because; they help bring awareness to the issue and bringing it to the forefront so others can view it as an important issue to get involved in. In addition, it can be analyzed and seen as an alternative source of help with managing the discourse of these illnesses. Last, but not least it is an effective means for solving the problem, because it brings support to the AIDS and cancer culture and it views it as a serious issue that needs to focus on those suffering.
Breast-cancer and AIDS organizations such as Red contain social standards that are rooted in the communication of illness that embed them as unconstructive commodities. This is the case, because money that is raised for these charities is spent on matters such as advertising that can be seen as inefficient. Another issue is that it can be seen as abusing the sick. But, the problem with these accusations is ...

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...ty and support by focusing on what is important and that is those who are suffering.

Works Cited

Ehrenreich, B. (2001). Welcome to Cancerland: A mammogram leads to a cult of pink kitsch. Harper’s Magazine, 43–53.
Harvey, Jennifer A., and Michal A. Strahilevitz. "The Power of Pink: Cause-Related Marketing and the Impact on Breast Cancer." Journal of the American College of Radiology 6.1 (2009): 26-32.
Kelleher, K. (2010), Pink Ribbons and Beyond. Nursing for Women's Health, 14: 409–412
Martens, Cheryl. "Branding HIV/AIDS Communication: The Social Marketing Campaigns of MTV and Viacom." International Journal of Nonprofit and Voluntary Sector Marketing 15.1 (2010): 91-103.
Richey, L. & Ponte, S. (2011). Introduction: Red and the reinvention of international AID. In Brand AID: Shopping Well to Save the World (pp. 1–22). Minneapolis: University of Minnesota Press.
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