Houzit Marketing Strategy

Executive Summary

Houzit is a Brisbane based chain of home wares stores. It has 15 stores in the Brisbane area with its head office in Milton. They specialize in the sale of bedroom and bathroom fittings, mirrors and decorative items.

Vision

Houzit will be a national retail brand, catering to the needs of home makers with a range of unique, high quality home wares made accessible to all through our easy to manage payment plan

Mission

By 2020, Houzit will have a significant retail presence in home wares in every Australian capital city, starting with 15 stores in the greater Brisbane area and growing to 100 Australia wide.

We need to prepare a report/presentation to show how the selected marketing opportunity can help achieve organisational objectives set ( as above)

 Web based promotions

These strategies are cost effective and at the same time will lead to fulfilment of organizational objectives as these advertisements will lead to both the increase in sales as well increase in the customer base through enhanced awareness to the public. Through this we will be overcoming our weakness of a limited marketing budget as this strategy is cost effective and taking advantage of an opportunity of a growing market. The market mix has been designed to be in line with these organizational objectives.

Implementation

For the implementation of the intended marketing mix, the chosen strategy is to advertise in newspaper. This will be very economical yet effective. It directly targets both the organizational objectives and makes use of a vital opportunity. The customer base will increase due to enhanced awareness and at the same time the sales will start to rise.

For performance reviews of this strategy, actual number of customers visiting the store will be analyzed. Customer can be issued a loyalty card to recognize existing customers and register new customers. Thus we will be able to monitor both customer count and