HNMC ENTERING CHINA AND INDIA
Introduction
Housing for the New Middle Class is an Australian based firm concerned with the off site manufacturing of quality prefabricated and modular homes. The firm particularly caters to the middle class consumer market and is currently considering the proposal to create its presence in overseas markets to significantly increase its revenues.
Executive Summary
The modular housing industry in Australia has seen many changes in the past as the country’s population kept increasing steadily which comprised of immigrants coming from south east Asia and south Asia aided by the Australian Government’s immigration policy - Migration Program and Humanitarian Program that allows people to live permanently in Australia
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Analysis
Firms such as HNMC and others which are involved in the prefabricated homes and modular homes in Australia have been quite successful due to the ever increasing immigration population, but now in the year 2015, there is cut throat competition and many international firms in the same field are entering the market in Australia which is why firms such as HNMC need to device a plan in order to combat their competition, survive in the market and remain relevant.
Therefore, it is proposed that HNMC expands its operations by crossing the territorial borders of Australia and seeking opportunities in international markets. The firm can infiltrate countries where the population comprises of the middle class families, as they cater to such people and have an expertise on the many elements, which can suit the new middle class such as size, location, style etc., of the home and go upwards from there on.
The following points argue on why the HNMC should expand its business operations crossing international borders, to India and China.
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China is no longer looked at as a monolithic land. HNMC must enter in, to capture parts of the large market one segment after the other, before the other companies do. The target group is attractive with full potential to lead HNMC to a promising future, with the multifaceted middle class. According to the research by McKinsey & Company China is a magnet in attracting larger migrating customers. These consumers who were once poor are climbing the ladder of income to make up the middle class now. If HNMC can understand the configuration of the population and the its essential need to our business, massive rewards are expected of the entry in the market of
House prices have been affected by the number of people who buy houses to rent out and this has had an impact on younger people wanting to buy homes. Thus, the term ‘generation rent’ has come to the forefront in recent years. In A Century of Home-ownership and Renting (The Open University, 2016) census data presented supports the claim for the use of this term. In the video, they mention levels of home-ownership dropped for the first time since records began. From 69% to 64% in the space of 10 years and the percentage of households privately renting has been on the rise. 11% in 1981 compared to 18% in 2011. In addition, house prices have risen faster than previous years and banks have also restricted lending. These factors have all lead to more people not being able to afford a home of their own, especially at a younger age. So, as house prices rise this benefits the home-owners and allows them to gain more wealth and capital. The distribution of wealth has been affected by changes in these markets. There is evidence to support this claim. Table 3.5 (Investigating the social world 1, chapter 3, p. 96) shows wealth distribution in Great Britain from 2000 and 2005. The table shows results for housing wealth distribution amongst other things. It’s important to look at the look at the lowest and highest percentiles to look at any
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...represents a logical market entry point for those firms that seek to exploit opportunities throughout China in the coming decades. Gaining experience in the relatively affluent and favorably predisposed Shanghai market will provide franchisors with valuable experience as well as a strategic springboard to other substantial Chinese markets.
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People who live below poverty line, one-way or another encounter racism all over the world. Even in America where most people believe democracy is practiced more than anywhere else, racism does exist and shed light on the discrepancy persist in the city of Yonkers. In accordance with Briggs (1999), African American and Hispanic families have been a victim of racially segregated and placed in the inner city areas. In addition to this, there have been instances of vigorous political resistance where sites were proposed for the housing project. Do not forget that just build public housing throughout every community where empty spaces are available could not resolve issues like segregation, housing, and poverty. Congress should need to increase
Action to consider by you on the plans for Fletcher building- As you all know now a day’s prices of houses all gone up so there is no organization ready to give houses at moderate costs. Because that is essential for them because if they are not doing to moderate their rates of houses then in future if someone come to the fame that there is difficult to stand on their brand.
The next section will discuss the impact of public housing policy in terms of 1) affordability 2) housing consumption efficiency and 3) social stability. 3 AFFORDABILITY OF SINGAPORE PUBLIC HOUSING Firstly, the Government has been successful in providing affordable public housing to the Singaporean. The affordability of the public housing is maintained as a result of several key policies of the Government such as 1) below market pricing for new flat 2) concessionary loans and financing from Central Provident Fund (CPF) and 3) sufficient land to build new flats through Land Acquisition Act (HDB, 2014).
The focus of this essay is to inform you about a pressing issue that has severe implications for the urban poor and to encourage you to take up action against this problem. The most serious of the issues the urban poor continuously deal with is housing and it has a multitude of far reaching affects on their daily lives. As a result, immediate action must be taken and I am calling on you to form a new policy that includes incentives for low-income housing construction and a green agenda to combat this issue.
Licensing is another market entry strategy. Licensing may offer the foreign firm access to bran...
While concentrating on the IHRM in the vast developing economic nature, it is highly important to know the difference about the various types of organizations. The global companies are the ones which present in many countries by investing, and in the same time they market their products through the use of same coordinated image/brand in all markets. The specialty is that there is one corporate office that is responsible for global strategy who concentrates on volume, cost management and efficiency. While the international companies are the importers and exporters and they do not invest outside their country of origin. The transnational companies consist of similar features, they invest in other countries, they have one central corporate facility, but they hand over their decision making, research and development activities and marketing powers to each individual overseas market. Multinational companies more focus on developing unique products and services to each individual foreign market which will be matched to their culture and the economy. (Lee Iwan web portal)
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