Hotel Industry

The use of e commerce in hotel industry

As in today’s era every sector is booming with a great pace let it be industry, education and etc one of them is hotel industry which is one of growing sectors for India in today’s time. It is a employment generator and one of the foreign exchange for the country, apart being an economic activity that helps local and foreign exchange for the country. It is one of sector which has a great input in the GDP (gross domestic product) of the country, it has been contributed Rs. 2.17 trillion or you can also say that about 2% of the GDP.

In the following study”exploring the determinants of e-commerce usage in the hotel industry in Thailand: an empirical study” done by Pongsak Hoontrakul and Sunil Sahadev in the following study they have conducted a study with 95 hotels in several places in Thailand and according to them e commerce usage is now a days very famous as according to them hotels that are established in a less developed places use internet more than the hotel that are established in well developed area as the hotels in well developed area have a well collected network and availability of travel wholesalers and travel agents and they can afford to ignore the use of internet to a certain point but the scenario is different in under developed places as they don’t have much choices and the market is also not so big that they can have agents or any other choice.

The new establishment is more prone to use internet more than the old establishment and it is also seen that using ICT resources also have brought positive value to the hotels and it is also found that hotels which use ICT have a high level reliance on e-commerce.

In the following study “e-commerce and the hotel/resort industry” ...

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... a company only wants to recruit only those who are expert using this service and there is very tough to find people who are expert in this field.

4. Lack of security:- a customer always has a fear that the payment done by him may go to fake guy as now a days there are many websites, mails that a person comes across but not every mail or website may be authentic it can be a fake also which only wants to exploit.

5. Difference in thinking:- while preparing a website the hotel only thinks about the ways to attract customers and how it can exploit the customer whereas a customer only wants to see those hotels in which he can chose according to his need.

6. Not everyone can take benefit:- not every hotel can take the benefit of ecommerce as some of the small scale hotels don’t have that much finance that they can afford these kind of services for their benefit.