Hospitality Marketing

Assignment:

Since students in Hospitality programs across the country are required to take a "Hospitality Marketing" course in addition to a "Principles of Marketing" course, there must be some fundamental or additional information differences between these two courses. One would assume there would be some differences within the established four P's of marketing (product, price, place, promotion). For this question explore and clarify those fundamental differences and give some comparisons/contrasts examples for each issue either among various parts of the hospitality industry or between some part(s) of the hospitality industry and non-hospitality industries. After explaining these differences, bring the paper to a conclusion by suggesting some implications these differences may have for managers in this hospitality industry.

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Marketing strategies generally fall under four controllable categories. These four categories are often called the 4 P's and they represent the product, price, place and promotion aspects of marketing. Another term often used for the 4 P's is called marketing mix. Marketing mix is a term that became popularized in the 1940's by Neil H. Borden. Borden began using this term in his writings and teachings after the scholar James Culliton referred to the marketing manager as the "mixer of ingredients" in one of his works.1 Marketing mix is a general term that can apply to many marketing industries; because it does not restrict the marketer to the 4 P's of marketing; since each industry has their own "mix of ingredients" that often falls out of the scope of the 4 P's of marketing. This holds true for the hospitality industry, the hospitality industry in fact has 8 P's of m...

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...artnerships. Partnerships are the key to continue to develop the already developing industry. By creating partnerships, hospitality operations can broaden their consumer base across several difference target/product markets and ultimately expose their product to a large consumer base.

References

Cohn, Tim. "The Principles of Marketing: Marketing Principles." The 4 P's of Marketing. 23 Oct 2006. Advanced Marketing Consultants. 23 Oct 2006 .

Kotler, Philip, John T. Bowen, and James C. Makens. Marketing for Hospitality and Toursim. 4th. Upper Saddle River, NJ: Pearson, 2006.

McCarthy, E. Jerome, and William D. Perreault. Basic Marketing. 15th . New York, NY: McGraw-Hill, 2005

Morrison, Alastair M.. Hospitality and Travel Marketing. 2nd. Albany, NY: Delmar Publishers, 1996.

"The Marketing Mix." The 4 P's of Marketing. 2006. NETMBA.com. 19 Oct 2006 .