New, ‘reverse’ cultural flows have begun to emerge and question these traditional assumptions. The case study of Japan’s ‘pink globalisation’ is one such reverse flow. Globalisation can take on many different shapes and forms in its free flow of goods and services across national borders. Cultural globalisation is one of those forms. Capcioglu (2008) refers to cultural globalisation as a “Global circulation of information, signs and symbols on a global scale and the reactions shown to the various socio-cultural transformations as a result of these conflicts.” Ritzer and Barber (1996) first coined cultural globalisation as ‘Americanisation’ and ‘McDonaldisation’, referring to the spread of western culture from the United States across the globe.
Finding a Common Thread in Culture The globalization of the American fast food industry has presented itself as a modern assimilation process across the globe. As the United States continues to dominate as a global economic power, there is not just a transition towards its social and cultural ideals, but also an assimilation as they continue to mold the ideologies of local groups around the world. The correlation between economic expansion and the rise in American influence can be traced back to the early twentieth century. During this time, the United States, was an imperial power that viewed imperialism as a central aspect of the vastly modernizing period. The latter giving rise to a concept noted as “national consciousness,” in which instead of embracing the differences of others, the United States aimed to assimilate everyone into one nation through a common thread: culture.
Effect of globalization on business can be summarized as follows: 1. Transformation to Global Market: Chowdhury (2011:293) described that, globalization provokes the need to merge individual national markets into a huge global market. It eliminate local trade restriction imposed by government, cut taxes, ease up business activities over international boundaries. Globalization encourages various multinational companies to emerge and work under a common umbrella. 2.
This leads a pattern of consumption and demand underpinned by the culture and ideals if their dominant origin (Ref B). It is through cultural imperialism that local cultures usually in developing nations become invaded by foreign and often western cultures. The term culture imperialism can be used to give a conceptual understanding of how music moves around the world and commonly written about in terms of its ‘impact’ on culture and how dominant power is exerted (Geographies). The terms ‘imperialism’ and ‘capitalism’ are nothing new, so in terms of relevance to contemporary studies and this essay, we can use these terms to study the relevance of popular music and their associated global media corporations. These corporations are continually expanding seeking profits from overseas territories (Geographies).
Via the activity of such kind of international organizations the rapid growth of the market economy and world trade has motivated regional and national economies to demolish barriers of trade by integrating transnational trading zones for catching a larger share of the world market. Therefore, economic globalization not only helps to expand the market economy but also helps to establish a universal framework
In this case therefore, globalization includes both a description and a prescription. This paper examines the economic and political dimension of globalization and tries to link them with development and underdevelopment in the first and third world counties respectively. It outlines the role of the multinational corporations, international trade and fiscal agreements in the globalization process. The description in globalization lies in the widening of international flows of trade, finance and information in a single integrated global market, while on the other hand prescription is brought in the sense of liberalizing national and global markets in the conviction that free flow of trade and information will be reason for production of best outcome growth and human interests and welfare. In addition, the most important aspects of economic globalization are breaking down of national economic obstacles and barriers, the international broadening of trade, monetary and production of activities and the emergent power of global corporations and international financial institutions in these processes.
The aim of identity politics is to restore the traditional methods of handling aspects of propagation. It is the definition of restoration of national and ethnic identities. The emergence of globalization has influenced populations differently across the world. The concept of globalization has increased in popularity, losing its meaning. The concept of globalization is to maintain a sociocultural process that makes distance irrelevant.
It happens as a result from the expansion of nation companies to the multinational level and the extensive cultural exchange (BBC, n.d.). The definition above of globalization is only a general term of globalization. In addition, there are many interpretation of specific kinds of globalization such as economic globalization, or political globalization. Particularly, political globalization means governmental actions nowadays have upgraded to a global level, where a number of countries join together in a union to create and share some policies and also make important decisions (Greenaway & Nelson, 2008). The existence of European Union (EU), the United Nations (UNs) are a few clear examples about alliances among nations.
Western culture and policies have shaped the modern world, especially the Middle East, in many ways. Since the sixteenth century, the nations of Western civilization have been the driving wheels of modernization. Globalization is simply the spread of modern institutions and ideas from one high power to the wider world. Technological innovation and economic growth along with such concepts as democracy, individualism, and the rule of law administered by an impartial judiciary, set Western societies above and beyond any possible rival. Other cultures looked to the West as a model, a threat, or some combination of both.
It affects everyone in a number of ways as we are all seen as producers, consumers and citizens. This is because it impacts not only companies, but also individuals, as well. This is due to the fact it emphasises the inter-linkages from the local right through to the global market. There are six aspects of globalisation to consider; which are international trade and the global market place, globally organised production and investment flows, migration; communication flows, cultural flows and the rapid change in technology. The first aspect of globalisation (international trade and the global market place) can be seen as an increase of international trade and service that can in return lead to the increase of markets across national borders.