Homebase
About Homebase
Homebase was founded in 1979 and they opened their first store in Croydon, Surrey in 1981. Today, they have nearly 300 stores throughout the UK where they serve over one million customers every week.
Section 1 =========
The main activities of Homebase are Human Resources, Finance, Administration and IT Support, Operations, Marketing and Sales, Customer Service and Research and development.
Homebase's main aims and objectives are:
Aims ----
· Make a profit
· Provide goods and services to the local or wider community
· Survive as a business or expand
· Maximise sales or improve the quality of a product
· Provide a highly competitive
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Section 2 =========
The organisational structure of Homebase is attached.
(Copy of Organisational Structure)
The functional areas in Homebase are very effective because it splits up all of the jobs into categories and the categories are called departments e.g. IT Support and administration. Having business functions make running large businesses easier to run. Homebase have little offshoots in the functional areas so that it makes it even easier to run then at the end of every week they have department meetings where they put all of their heads together within the department to see what sort of things they have come up with.
Section 3 =========
Homebase communicates internally by using memo's for important notes etc for other people they also have a few billboards spread around and one main big one in the staff room where the employees can put leaflets and posters on and can advertise parties, gatherings. They also backup all memo's and make copies for future references by scanning them onto a computer instead of collecting them
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Homebase communicates externally mainly by using telephones, fax machines and letters. They would use letters for things which isn't urgent and important like ordering stock, they use fax machines to communicate with other companies about any ideas for products, sponsorships etc, they use the telephones for customer based calls like complaints so in conclusion they put the customers first by giving them a direct contact so they feel they are the main priority and the other businesses are second priority.
Homebase's external influences are their business competitors, economic conditions and environmental constraints.
*My communication evidence is attached*
Section 4 =========
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Homebase's location is well suited for its popularity because if you look at the surroundings you see other big name shops like
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(2014). Home Depot’s New Strategy Tied to E-Commerce Growth. JOC. Retrieved August 9, 2015, from http://www.joc.com/international-logistics/distribution-centers/home-depot%E2%80%99s-new-strategy-tied-e-commerce-growth_20140307.html
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In a matter of fact, home is a noun that is defined in the -Collins
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