Home is Where the Fandom is: An Examination of Pop Culture Blogs

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The average person does many different things to relax after a long day, perhaps even a long week at work. They escape the daily stresses of life by any means necessary, finding solace in the back of a smokey club, at the bottom of a wine bottle at a friend’s apartment on a Saturday night, perhaps in the confines of an old book at their local library. For some people, however, this place of leisure, relaxation, and escape is not a physical place with walls and doors, but a place that can only be seen through a single window; that of their computer screen. The internet houses many types of blogs, but Tumblr happens to be one of the most intriguing of blog hosting sites. Tumblr possess a user friendly structure that can allow individuals from all ages and levels of technological skill to create an online atmosphere customized by them. The Tumblr community is broken into sections based on specific interests and types of blogs. Some blogs center around fitness and health, others around photography or travel, and others even examine adult content or subjects otherwise considered to be too taboo to discuss elsewhere. The concentration of this examination will focus on pop culture blogs that are often referred to as “fandoms,” centralizing around individuals who are fanatical about various television shows, book series, movie franchises, and other creative works.
An individual may find a typical fandom-centric Tumblr experience to be as follows: upon entering the url, the signature medium blue gray colour with the trademark white boxes surrounding each posting that will appear on your dashboard. When you elect to follow someone else’s blog, these blogs will appear on your dashboard, or dash. When examining a specific post, you may see ...

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...s,” “So many feels,” and “I has feels,”. An onslaught of feels can also bring on the use of expressions like “Nope,” “I can’t even,” “I quit,” and variations of “So done… (with this fandom/ with life/with this website)” and “What is … (air/life) etc. Another popular phrase used to express how exacerbated a user may feel is “I can’t even,”. On the opposite end of the emotional spectrum, if you see a post with a note or a tag that simply says “this,” or more likely “THIS,” it is a sign that the person who added the statement firmly and strongly agrees or enjoys whatever was originally posted.
I really look forward to further examining this subculture, and feel my experience thus far can best be explained by a quote I had found from a user on this site stating “You know Tumblr is like the ocean. It's big, It's blue, and the deeper you go, the weirder things you see.”

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