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Marketing of Monsanto
Background essay on monsanto
Background essay on monsanto
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A Background and history on Monsanto Company, with product lines and products produced by them, along with the industry the organization currently operates in. Monsanto Vegetable Seeds is the world’s largest seed producer. The organization founded in 1901 with a chemical product Saccharin that has evolved over the past hundred plus years (Monsanto Vegetable Seeds, n.d.). The organization, always innovative has found itself in various businesses such as plastics, turf, pharmaceuticals, food, and most recently 100% dedicated to agriculture. A cast organization such as Monsanto has many facets; however, this paper will focus on the vegetable seed division (MVS) within Monsanto. In 2005 the firm primarily focused on corn, cotton and soybean seeds and entered into an entirely new domain of vegetable seed. While its previous product lines were primarily produced, distributed and sold in a relatively small radius, vegetable seeds embarked the firm on a complete new way to manage a supply chain whereas the products may be produced in Asia, cleaned in the U.S. and sold in Europe (M. Secrest, personal communication, June 20, 2011). Cover the issues involved with supply chain management such as placement of supply chain management within the organization and the relationship supply management holds with other departments, with an overview of management efforts in supply chain management. Monsanto Vegetable Seeds has placed the supply chain organization within global manufacturing and supply chain. The of this group reports directly to the President of the division and the organization is about 1,000 employees strong. The supply chain heads are paired with their commercial counterparts and their marketing counterparts. This is hand... ... middle of paper ... ...ell. The key for them seems to be accurate systems, reliable data, and most importantly cross function communication. As the firm is distributing products with a short shelf life there is little room for error and they have created teams to help guide the supply chain through every step of the way. Communication is always first and rises above all other aspects of the supply chain management in this particular environment. Works Cited Burt, D., Petcavage, S., & Pinkerton, R. (2010). Purchasing descriptions and specifications. In Supply management (p. 129). New York, NY: McGraw-Hill/Irwin. Monsanto Vegetable Seeds (n.d.). About us. Retrieved June 23, 2011, from https://www.monsantovegetableseeds.com/AboutUs/Pages/default.aspx SAP (n.d.). SAP PP questions and answers. Retrieved June 23, 2011, from http://www.sap-img.com/production/pp-questions-answers.htm
Monsanto Company is a public, agrochemical and agricultural biotechnology company. Its main products are herbicides, crop seeds, and pesticides; However, Monsanto offers a broad arrange of products. Monsanto has patented many of its genetically modified seeds, some of which are herbicide resistant.
Monsanto is a Saint Louis Chemical manufacturer that is a major player in the weed killing business. Monsanto has quite a portentous past. They developed and produced the notorious defoliant "Agent Orange" used in the Vietnam War, they invented the controversial recombinant Bovine Growth Hormone (rBGH), and they were the inventors and world’s main producer of polychlorinated biphenols (PCB’s) which are now banned but still linger in our soil and water (Arax, 1997).
Challenges facing the Monsanto Company have been many. This company has been engaged in unscrupulous undertakings that have resulted in innumerable lawsuits against the company. In many countries, Monsanto Company’s products continue to be banned while others face law suits on their viability and safety of the public.
Above figure shows Monsanto is a monopoly in the Market. It is one of the fortune-500 companies whose annual turnover is greater than GDP of some small companies. Such is its power in lobbying governments of various countries. Also all these giants were once chemical companies who then bought seed companies to market their seeds. They either buy away their opponents or make their existence economically unfeasible due to their minuteness.
Monsanto was one of the major stakeholders from the beginning, they made profit from the very first genetically modified seed they produced and they have been ever since. They
Labeling Food and Ingredients Developed from GM Seed. Monsanto.com. Monsanto, Mar. -. 2013. The. Web. The Web.
Barlett and Steele’s “Monsanto’s Harvest of Fear” interpretation of Monsanto Company’s affect on the agricultural industry, its communities, and on consumers in the course of its aggressive expansion is both aggressive and unfair. Through the use of narratives and evidence, they reiterate and reinforce aliases composed by affected communities
Historically, Monsanto was a drug and chemical company, most commonly recognized as the producer of NutraSweet and Equal (Monsanto, 2015). However, it is not as commonly known, but they are also the producer of “Agent Orange”, which was used during the Vietnam War and wrecked havoc on our soldiers nervous systems (Baird, 2015). Unfortunately, many are still dealing with the effects of this drug. Moreover, Monsanto was responsible for the highly toxic pesticide DDT, which was banned in the US in 1972; polychlorinated biphenyl industrial lubricants, banned in the US in 1979; and rBST, the controversial bovine growth hormone to boost milk-production in cows, all of which resulted in legal claims relating to health and environmental damage caused by its products or practices and has had to make substantial payouts (Baird, 2015). Now, they are genetically modifying (GM) seeds, which produce the world’s food (Monsanto, 2015).
Overall Monsanto is a huge organisation whose aims are to create sustainable agriculture in order to ease the problem of a growing population and poverty stricken areas. However GMO crops and plants used for animal and human consumption remains very controversial. Many organisations campaign against companies such as Monsanto who create and sell GMO and instead encourage people to eat organic pesticide free food and talk about the danger to health by consuming GMO foods. However when talking about ethics it can be argued that it is better to provide a GMO crop to which can resist droughts and pests instead of allowing people to go hungry when an infestation or droughts affects poor area that could result in people going hungry and famine.
Supply chain management is basically refers to the fundamental supply chain analysis of the organization which predominantly describes functionalities from source to the delivery point. In this process of delivery, supply chain management framework divides in four categories: In Planning the products and suppliers evaluated and selected, Sourcing pull the information process including contracting, ordering and expediting, Moving is a physical process from suppliers to end user and Paying is the financial process including payment and performance measurement.
Similarly farmers are less concerned about nitty-gritty of a particular cultivar, rather they interested in a cultivar which will give the highest yield with minimal inputs, and with a produce acceptable to food processors, and food retailers. The major stake-holders which are responsible for selecting high yielding cultivars from low yielding cultivars are researchers, and research councils, and these are the stake-holders which will advise farmers on which seeds to buy. Monsanto understood this landscape and its promotional efforts were directed at the latter. Currently Monsanto is a sponsor of combined congress, a congress made up of South African Soil Science Society, S.A. society of crop production, S.A. Society of Horticultural Science, and S.A. weed Science Society. These societies represents researchers from institutions of higher learning, agricultural research councils and growers association. In a congress held in 2017 Monsanto had an opening talk to rectify some “myths” regarding its round up products. Such promotional efforts are unparalleled particularly if mass advertising might be at the detriment of the sales. This seems to be the case when it comes to Monsanto seeds, despite the masses being literally fed by these seeds few are aware of their
Although Monsanto Company took some social implications like charitable programs, it failed to uphold ethical culture many times over the years. Some of unethical practices the company had done so far were bribery, anticompetitive activities and harassing behavior towards infringer of patent. Notably, during the Vietnam War, Monsanto had been strongly criticized by producing toxic chemical named Agent Orange which had detrimental effects on not only human-beings but also the environment. Nowadays, genetically modified (GM) seeds produced by Monsanto remain controversial. Because of GM seeds’ unknown influences, it is
"Monsanto uses patent law to control most of U.S. corn, soy seed market." Cleveland National News. N.p., n.d. Web. 16 Dec. 2009. .
The Caux Round Table Principles for business has recommendations for the company based on each of the 7 principles to ensure Monsanto embraces a global approach to achieve corporate responsibility. Thorne state “The 7 principles are to respect stakeholders beyond shareholders, contribute to economic, social, and environmental development, respect the letter and the spirit of the law, respect rules and conventions, support responsible globalization, respect the environment, and avoid illicit activities” (Thorne, 2011, p. 450). Business leaders can use these principles to have a successful organization.
Monsanto proclaims to decrease the third world’s hunger and malnutrition by selling GMO crops which increases financial outcome by increasing quality and by reducing costs through herbicide, drought and insect tolerance, specifically genetically modified for particular conditions of certain areas. Yet the pesticide resistance and the adaption of pests and weed, together with the financial circumstances of the farmers makes Monsanto not an improvement of the situation in the third world on a long term basis, but rather a business which establishes influence and income at all cost.