History of the Hollywood Star System

Sunset Boulevard directed by Billy Wilder in 1950 is based on how Norma Desmond, a huge Hollywood star, deals with her fall from fame. The film explores the fantasy world in which Norma is living in and the complex relationship between her and small time writer Joe Gillis, which leads to his death. Sunset Boulevard is seen as lifting the ‘face’ of the Hollywood Studio System to reveal the truth behind the organisation. During the time the film was released in the 1950s and 60s, audiences started to see the demise of Hollywood as cinema going began to decline and the fierce competition of television almost proved too much for the well established system. Throughout this essay I will discuss how Sunset Boulevard represents the Hollywood Studio System, as well as exploring post war literature giving reasons as to why the system began to crumble.

Jacobs, Diane. Hollywood Renaissance: The New Generation of Filmmakers and their works. 1977. New York. Dell Publishing.

It is no doubt that Martin Scorsese has heavily influenced the emulating of American film making from European influences. He is a prime example of a ‘New Hollywood Cinema’ director, not only from his ethnicity and background, but from his sheer interest in this form

All fame begins when you do something noticeable. For example, actors and actresses build upon their careers and reputations by achieving excellence in their personal goals, as well as perfecting their public performance.

Destry Rides Again, Mr Smith Goes to Washington, and the Fall of the Hollywood Studio System

The Golden age of Hollywood marked a time in American films history in which films were produced and distributed at rate never seen before or since. During this period, the film market in America was basically entirely run by 8 major companies. This period would also be known as the American studio years. Within these 8 companies there were two categories of power that each major studio system fell into. The big 5 consisted of studios that functioned as vertical integrated which meant that they produce film, distribute films, and they own theater chains. The 5 studios in this category were Paramount, MGM, 20th Century Fox, Warner Bros, and RKO. Then we have the big little 3, which was composed of Columbia, Universal, and United Artist. They were called the big little 3 because these companies either distributed or made films but they did not on movie theaters, so they had a lot less power. The studio era was not only largely controlled big studio companies, but also by various amounts of expectations and assumptions about hoe movies should be made, what kinds of stars should be on different kinds of films, and a need to acknowledge the ordinary conventions of society

In Hollywood political conflict was also paving the way for what would later occur in Hollywood as the HUAC would attack the industry. Big business controlled the lucrative industry and the companies that controlled the market were eight major studios in Hollywood. The Metro-Goldw...

Moviemaking is a risky business, for it is not always profitable. Only one in ten films ever recovers its initial investment from theatrical exhibition. In fact, four out of ten movies never recoup the original investment. In 2000, the average studio film cost had a total cost of over $80 million per film. No other industry in the world risks that much capital to make, finance, produce ...

Many people might say that stars are merely a product of the Hollywood system needing to make a profit; Hollywood manufactures a product and creates the demand for it. A star's image is processed through advertisements and promotions and has little to do with what the audience wants and needs from entertainment. There is a widespread mentality that any Average Joe can become a star with enough resources backing him up. Richard Dyer points out, however, that even movies full of stars fail, and stars can and do fall out of fashion (12). A star's economic worth is not invulnerable to audiences' opinions. The audience isn't so easily controlled.

Schatz, Thomas. Hollywood Genres: Formulas, Filmmaking, and the Studio System. Philadelphia: Temple University Press, 1981.