Key Changes in the Video Game Industry The first wave of home video games was launched nearly 30 years ago. By the early 1980s, this electronic entertainment medium had emerged as a cultural phenomenon, thanks to classics such as Asteroids, Centipede, Donkey Kong, and Pac-Man. The world of video games has, of course, changed drastically since then. For starters, Microsoft, Nintendo, and Sony are now the key players in the console industry, having replaced Atari, Coleco, and Mattel for those top spots. Advances in technology are making game worlds more realistic and interactive than ever before.
Of course, you’re not actually being attacked by zombies; you’re playing a video game. Video games are the world’s fastest growing industry, with a net worth of more than 30 billion dollars (“zdnet.com”). They are played by millions worldwide and have become a large part of contemporary society’s culture. So, what’s the history behind the video gaming phenomenon? Video games were first presented as a patent in 1948, starting with the Cathode- Ray tube amusement device.
(1977-1980) In 1977, Atari starts its claim to fame with the first ever cartridge-based console, the Atari 2600 (sold for $249.99). However, in 1978, they attempt to enter the computer market to compete with Apple. They are not taken seriously and don’t succeed. The same year, Midway makes Space Invaders, the first arcade game to track high scores. I... ... middle of paper ... ...Cited "Business & Money."
The system only sold around 100,000 units since Magnavox only sold the game system from their own stores, making consumers believe that the game system would only work on Magnavox TV sets. Things stay quiet until 1976. With the success of Atari (the makers of Pong), many game companies arise and try to release their own gaming systems. Due to the sudden high demands for electronics parts, many companies did not receive their products on time. During this time, Fairchild Camera and Instruments releases their game system, titled the Video Entertainment System, later renamed as Channel F. This is the first home system to have programmable video games via game cartridges.
During the first and second generations of video game consoles, many electronic companies jumped on the console bandwagon. After all, they built products with the same parts. A year after the PlayStation’s release, Nintendo tried to take down the newcomer turned-gaming industry giant by releasing their own 3D gaming console, the Nintendo 64, but Nintendo stuck with the cartridge format, which inevitably led to its downfall. For that very reason, developers were drawn to the PlayStation ("History of the Sony PlayStation"). Before the release of the first PlayStation, Sony was never into the video game market.
The altercations that have come along are incredible. Consoles brought gaming out of the arcades and brought it home in a compact size. The first two generations were the start of home consoles and had very simple graphics and played games like pong. This age brought forth Atari in 1972 which because a supreme leader in consoles but slowly ended up going out of business. The first console however was the Magnavox Odyssey.
Nintendo SEGA’s Strategy SEGA’s strategy is to become a world leader in video entertainment. Their strategic intent is to build an entertainment empire. To achieve this, SEGA has adopted a technology oriented strategic plan that focuses on acquiring and maintaining competitive advantages in fields such as multimedia, computer graphics, virtual reality, and high tech amusement theme parks. The research and development spending has been boosted to capture the market before the competitors. SEGA’s strategy is characterized as “first at all cost” since the burn they took from Nintendo on the release of the 8-bit system.
The games for TRS-80 and APPLE computers were also taking off at this time. The computer games market had a huge hike, when the console game industry experienced a crash in 1983. Industry soon recovered from the crash and never looked back again . With Magnavox Odyssey in the First generation, the console gaming industry had grown up to Seventh generation with PlayStation 3, Xbox 360 and Nintendo Wii in the hot spots. If we take in to consideration the advantages in PlayStation 3, Xbox 360, and Nintendo Wii, we have Microsoft Xbox 360 with Xbox Live, which provides the best possible online experience.
Super Mario Brothers, Zelda, Halo, and World of Warcraft are familiar names to nearly all of us. They are all best selling games of major video game consoles. Over 19 billion dollars were spent on video games in the United States during 2009 alone (http://vgsales.wikia.com). Video game consoles are present in 65 percent of homes in the United States (http://www.geeksaresexy.net)! With the increasing amount of time that people are spending on video games, one is left to wonder, is possible to become addicted to video games?