The world of technology is ever changing and advancing. With the automotive industry in play technology is constantly surpassing what is available today with what can be done for tomorrow. Technology and the automotive industry go hand in hand with constant improvement to components of cars. Due to technology advancement there is competition within the car industry, especially between American car companies and European car companies. European car companies provide their buyers with innovative variety and revolutionary luxuries. European car technology is superior to American car technology due to their safety, entertainment, and luxury features.
The automobile industry is a pillar of global economy. Globally automotive contributes roughly 3 % of all GDP output. It historically has contributed 3.0 – 3.5 % to the overall GDP in the US. The share is even higher in the emerging markets, with the rates in china and India at 7 % and rising. China produces the highest number of automobiles followed by US and Japan (oica.net, 2015). The industry supports direct employment of 9 million people to build 60 million vehicles and parts that go into them (oica.net, 2015). Many other industries such as steel, iron, glass, aluminium, textiles etc. are associated with the automotive industry and resulting in more than 50 million jobs owed to the auto
No technology has had a greater impact on the American life than the automobile. Where we live, how we work, and how we travel, what our landscape looks like, our environment have all been shaped by the automobile. There isn’t a better place that demonstrates the social, geographic, and political changes brought by the industry than Detroit, the motor city. Detroit was situated to be a center of the American automobile industry. All of the material that was needed to build was easily accessible to the city by the great lakes waterways and by rail. The automobile industry helped people with their everyday lives and changed the way people saw the world.
Imagine how life would be if our society did not have cars. Today, our society is depended on cars for our daily routines. From getting our food, clothes, and technology to just going to the store across the street, cars are a very important part of our society. In the 18th century, only the wealthy people had access to automobiles, and they only used cars for fancy transportation and to show off their money. This was because of the extreme prices of cars in the 18th century. With these high prices not many people could afford them, especially not the working class. Henry Ford reevaluated the automobile industry in the late eighteenth and early nineteenth centuries. With Ford's enthusiasm to mechanics, he perfected the assembly line, developed cheap cars for the common people, and sparked an era of mass production. Because of this, Ford paid higher and his actions allowed the common people to have access to cars.
Since the development of the steam engine people had been interested in creating self-powered vehicles, this manifested during the industrial revolution as the train. However, as time went on people became interested in creating a vehicle that wasn’t confined to tracks. The earliest attempts were moderately successful but served little practical purpose. Automobiles first began to truly spread with the invention of the electric motor which created cheaper, more powerful, and safer automobiles. Still the automobile still had numerous problems and were mainly in the hands of the rich. It was the development of the internal combustion engine and the assembly line that was truly able to create a practical vehicle that could be used by all and propelled the automobile into the heart of American culture and made it one of the most significant inventions of the post-industrial revolution era, resulting in a complete revolution of society.
The American auto industry has gone through a multitude of changes over the past one hundred years. Some of those changes are a result of new innovations while others were forced upon them by new government regulations due to safety or environmental concerns. Changes in consumer wants and needs have also played a crucial role in the design and manufacture of new vehicles.
Ford’s production plants rely on very high-tech computers and automated assembly. It takes a significant financial investment and time to reconfigure a production plant after a vehicle model is setup for assembly. Ford has made this mistake in the past and surprisingly hasn’t learned the valuable lesson as evidence from the hybrid revolution their missing out on today. Between 1927 and 1928, Ford set in motion their “1928 Plan” of establishing worldwide operations. Unfortunately, the strategic plan didn’t account for economic factors in Europe driving the demand for smaller vehicles. Henry Ford established plants in Europe for the larger North American model A. Their market share in 1929 was 5.7% in England and 7.2% in France (Dassbach, 1988). Economic changes can wreak havoc on a corporation’s bottom line and profitability as well as their brand.
This paper will focus on the future of the U.S. Automobile industry as the United States recovers from the worst recession we have experienced in the past 75 years. I will provide information on the following topics pertaining to the U.S. automobile industry:
How the Invention of the Automobile Affected Us When Karl Benz developed the Automobile in 1885, people thought that it would be a passing fad; no one at the time could have even imagined that this "motor car" would bring about a technological and economical evolution. The potential of this invention was realised during the 1890's when they became more common. People were using motorcars to travel to their destinations quicker and transport goods. During the early 1900's there were over 250 carmakers alone, more inventors emerged, tires were invented, factories opened and most importantly jobs were created.
Even with global volatility, the automotive industry is enjoying considerable gains and profitability while annual sales have reached prerecession levels. Last year, drivers in the U.S. bought more cars than ever before, a remarkable turnaround for an industry on the verge of collapse 5 years ago. The historic free fall in oil prices have fueled car sales with consumers flocking towards gas guzzling SUV’s and trucks. The most immediate challenges that threaten the automotive sales are currency headwinds and wavering demand in emerging markets. From a manufacturing standpoint, the auto industry must evolve with major societal trend to remain relevant including a shift in consumer demand, increasing regulatory requirements and the need to integrate