Taking coffee culture in Nepal to a newer height – The Barista’s Coffee School
After working as a professional Barista for more than 5 years at Barista Lavazza Nepal, an Indian franchise, Manoz Shahi planned of starting his own coffee house in Kathmandu. But, he couldn’t implement his dream because of the unavailability of quality Baristas in Nepali market.
This is what forced Manoz to start The Barista’s Coffee School, a go to destination for aspiring Baristas to learn and get trained for coffee making in Nepal. Manoz started the school together with Binod Shahi, a professional chef having 20+ years of work experience in various reputed 5-Star hotels in Nepal and abroad. Manoz works as the Training Director in the school, whereas, Shrestha
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In the streets of Nepal, all the cafes are found selling the same coffee. It’s different in the case of other nations. Opening a coffee shop in Nepal has now almost been like opening a momo shop. You need to have knowledge on coffee testing, roast, profiles, and aroma before starting a coffee shop. In the case of Nepal, there is not that much of variety. There is no knowledge here about roasting profile. We do teach everything at the school so that our students do not face problems,” expresses Manoz.
“The coffee culture is just beginning in Nepal. In Nepal, it’s mostly about Latte and Americano. But, the international market is already in Espresso phase,” Manoz shares, adding, “We are still nowhere in terms of knowledge and consumption of coffee in Nepal.”
“Nepali coffee is among the finest brands of coffee in the world. The local brands are equally tasty compared to imported brands of coffee. But, proper knowledge about coffee is really lacking in Nepal. It’s difficult to get good beans and roast in Nepal. To develop the coffee culture in Nepal, all the coffee shops need to have a roasting machine. There is no such thing now,” opines Manoz.
Only a handful of people are involved in the production of coffee beans in Nepal. This is what is hindering the growth of coffee culture in Nepal, as per
Therefore, Second Cup will become an alternative place for business meetings and informal communication in a friendly and pleasant atmosphere of the coffee shop. Additionally, coffee culture is rapidly developing in Kazakhstan, as 50% of the Kazakhs drink over four cups of coffee per day. Also, Second Cup has a great opportunity to contribute and offer guests a rich assortment of food and drinks: premium coffee, pastries, whole beans, non-coffee beverages, and a variety of merchandise, while providing the highest level of customer service.
Keurig Inc has been founded on an amazing idea that coffee making systems that uses individual portion packs of freshly roasted and ground coffee with unique coffee maker designed to brew perfect cup of coffee at a time. At that time there are already established gourmet coffee houses like Starbucks, which is making coffee consumers to spend more money with an average of $ 1.50 or more for a cup of gourmet coffee. This change is consumer behavior created opportunity to Keurig to offer gourmet coffees by a single-cup in offices in 1998. Within a span of four years (1996-2000), Keurig have noticed sales increased by 40% in US at home coffee market. With these facts Keurig´s management got convinced, to develop an at home one-cup coffee brewer especially for gourmet coffee lovers.
Ponte, Stefano. 2002. “The `Latte Revolution'? Regulation, Markets and Consumption In the Global Coffee Chain.” World Development. 30(7):1099-1122.
The Protagonist of the film, Mr. Tadesse Meskela has devoted himself entire to the task of travelling around the world looking for buyers who will pay a fair price for the best coffee of the world, from Ethiopia no less. He looks to give his farmers a decent living wage, a sustainable life. Many communities don’t have the bare minimum requirements that we take for granted like clean water or
Coffee became a global beverage between 1500 and 1800 for two main reasons: religious practices and the emergence of mercantilism. A religious group called the Sufis, who are part of the Muslim religion, were some of the first people to drink coffee. Their coffee-drinking habit is the first reason coffee became a well known drink within the common population. Mercantilism, a second reason coffee became a global beverage, is responsible for the expansive spreading of coffee because without England’s (and other powerful countries) desire to make money off of trade and commodities, coffee never would have been produced as the large-scale commodity it came to be by the 1800s and remains to be to this day.
How many times have you ever said to a new or old acquaintance do you want to grab a cup of coffee? Coffee is a drink where we can get to know someone better or just sip while catching up. The latest Hoover’s (2015) market research Keurig Green Mountain is the third largest manufacturer and distributor of coffee and coffee-related products behind both Starbucks and Nestle. Single-cup coffee is experiencing growth, and Keurig Green Mountain built their business on the single-cup concept. The increase in demand for the near future makes now the perfect time to expand. To capture greater market share and to rebound from a disappointing 2015, Keurig Green Mountain is considering increasing their operations into Ethiopia. This
It is my attempt in writing this paper to formulate a recruitment plan and a staffing strategy that can be used throughout the next 3 years in Coffee Couture. A communication message will be created in order to attract potential applicants and several examples of how this message will be communicated will be given. I will explain the best medium for getting the message out to the masses and observe why this particular method will be the best option for the business. The selection process will also be discussed in this paper and I will give the advantages and disadvantages of the chosen method. This last portion of this paper will explain how certain predictors can be used to assess KSAO’s that will be needed for the job.
Starbucks offers more than 30 blends of coffee. The prices for the product are high - it keeps the brand desirable. In this way, the main target market of Starbucks are adults from the age of 25 to 40. The coffee houses are designed to satisfy the basic needs of such customers – classic design, minimalism, comfortable furniture and newspapers. This audience has a
Caffeine and coffee are a daily part of life for most people in modern society. The discovery of the coffee bean is said to have been in Ethiopia, when a sleepy eyed goat herder noticed his goats eating red berries, he then noticed the effect it had on them as they jumped and danced around him. He then tasted the berries and his eyes opened wide, he took them to the local village who also liked it and in particular the monks who used the berries to keep them awake during meditation.
Home to almost 30 million people and eight of the highest mountains in the world, Nepal also happens to be one of the world’s most economically deprived nations. While tourism contributes greatly to Nepal’s economy, they continue to struggle with constantly shifting governmental leadership and frequent natural disasters that have had catastrophic impacts on the population as a whole. In addition, food insecurity has proven itself to be a prevalent issue throughout modern Nepali history, despite 68% of the country’s population being employed in agriculture. Farmers’ lack of access to modern seeds and farming technologies along with inadequate governance have led to an overall decline in Nepal’s agricultural production. The damaging impact of
In the United States, coffee is the second largest import (Roosevelt, 2004). Furthermore, the United States, consumes one-fifth of all the worlds¡¦ coffee (Global Exchange, 2004). The present industry is expanding. It is estimated that North America¡¦s sector will reach saturation levels within 5 year (Datamonitor. n.d.). According to National Coffee Association (NCA), 8 out of 10 Americans consume coffee. In addition, it is estimated that half of the American population drinks coffee daily. The international market remains highly competitive. It is estimated that 3,300 cups of coffee are consumed every second of the day worldwide (Ecomall, n.d.). The latest trends included dual drinkers, an increase in senior citizens...
Starbucks is an international coffee house and it was created in 1971 when they opened the first store in Seattle, Newcastle. Currently, they own 21,000 stores in 65 different countries of the world, and their passion for the great coffee, excellent service and community interaction exceeds cultures and languages (Starbucks, 2014). This company is the number 1 brand coffeehouse chain in the world due to the best roaster, marketer and seller of speciality coffee. Its main slogan: “Our mission: to inspire and nurture the human spirit – one person, one cup and one neighbourhood at a time” (Jurevicius, 2013).
Bibliography: Yowazzup? Coffee, (2014). McCafe Kota Damansara – First McCafe in Malaysia. [online] Available at: http://coffee.yowazzup.com/2012_06_16/mccafe-kota-damansara-first-mccafe-malaysia.html [Accessed 29 Apr. 2014].
Caf? Expresso, as the first mover in the coffeehouse marketplace, which has expanded quickly and become one of the ?big three? players in the global coffee shops chain. However, recently this company is continuously facing a lot of problems in terms of its staff, easy-copied business model and product range, resulting this company lost its leading position to the number three. Therefore, its adjusted visionary goal is ?return Caf? Expresso to the number one position in the marketplace? (Beardwell, 2010). To achieve this goal, Caf? Expresso identifies ?the coffee drinking experience? is significant to achieve competitive advantage and customer value-added, which was delivered through three key elements (graph 1),
Coffee is a worldwide cash crop of which demand has exponentially increased over the years. “Coffee is (after oil) the world’s second most important traded commodity” (Cleaver 61). Competing coffee brewing companies wage war on offering the freshest, best tasting coffee the market has to offer. With such stiff competition there must be enough coffee beans deemed to be good enough in quality to supply the increasing demand. Starbucks can be considered one of today’s top competitors if not thee top coffee manufacturer presently in business. This successful company has had a huge impact on the coffee industry as well as the world. They have gone through great length to provide consumers with an excellent product as well as create a legacy that shows how to best go about running a massive corporation while keeping the environment clean and healthy.