Nike Company Essay

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Principles of Marketing Section: C7
MINI PROJECT
Brand name: Nike

Resource person: prof. Salman Zaheer
Submitted by: Aisha Younis
ID# 1501005416

Brand name: NIKE. SECTION 1
ABOUT THE NIKE INDUSTRY:
Nike is an athletic footwear American organization' which was established in January 1964. Nike was firstly found as the name of blue ribbon sports by two people, Bill Bowerman and Phil Knight. And on 30th of May 1970, it was officially introduced as Nike. The organization conducts as a trader for Japanese shoe maker. Bowerman once coached a student athlete and afterwards that student ended up by winning two gold medals. Bowerman made his very first set of Nike shoes …show more content…

In the spare time Bill Bowerman always tried to make betterment in the shoes.
• The first year of business in 1964, almost up to 1300 Japanese pair of Nike shoes were vended and earned profit of 8000 Dollars. They opened up their first store which was placed at Santa Monica, California. As the sales started to increase they decided to grow their firms on the east coast.
• For the advertisement, partners and John Brown were hired by the agency. And in the same year the company made a first brand ad in which it was mentioned that there is no finishing line but no product of Nike was shown in it. The Nike company made a progress in December of the same year and came to an existence publicly. Nike has got their 50% of their share in the United States.
• "Just do it" is one of a very popular slogan which was introduced by Dan Widen who is the co-founder of the Nike’s agency. This slogan was made for one of the campaign of Nike ad. Moreover, it was chosen as top five popular slogan from the 20th century. • Through 1980's Nike decided to inflate their organization throughout the

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