CHAPTER 1
INTRODUCTION
FAST FOOD
Fast foods are termed as quick, easily accessible and cheap alternatives to home-cooked meals, according to the National Institutes of Health (NIH). They also tend to be high in saturated fat, sugar, salt and calories. According to the NIH, many fast food chains have responded to growing public awareness about nutrition by offering some food that is lower in fat and calories than their normal fare. Fast food is the term given to food that is prepared and served very quickly. Firstly in 1950 fast food was popularized. While any meal with low preparation time can be considered fast food, typically the term refers to food sold in restaurants or store with preheated or precooked ingredients, and served to the customer in a
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This revolutionary technology allows Domino's Pizza customers to follow the progress of their order online, from the time they click the "Place Order" button until the order is delivered
• 2010-In March, Domino’s Pizza opens its 9,000th store worldwide, with dual celebrations in New Delhi, India and New Orleans
• 2012-New Store Domino’s debuts its ordering app for Android phones.
• First appearance in the Amazon Appstore for Android and the company's first Android tablet this, in addition to its existing iPhone app which debuted in 2011, offers a Domino's mobile ordering app to more than 80 percent of smartphones.
• Domino's Pizza debuts its mobile ordering technology to Amazon's Kindle Fire by launching the Domino's Pizza app into the Amazon Appstore for Android. This marks the company's
• 2013-Pizza profiles Domino’s open its first Thailand store in Bangkok.
• 2014-Domino’s introduces its new Specialty Chicken – a delicious combination of toppings, sauces and cheeses layered over 12 bites of lightly breaded, 100 percent whole breast white meat chicken.
• 2014-Domino’s opens its first store in Kenya.
DOMINO’S INDIA
The article discusses how Panera Bread had to rethink its service model seven years ago. Customers had to wait in line approximately eight minutes to place an order. Furthermore, ten percent of the time, the orders were incorrect. As a result, the company decided that online ordering was the solution to their problem. In 2012, the organization opened a Panera prototype in Braintree, Massachusetts to test the elements of “Panera 2.0”. “Panera 2.0” consisted of self-order kiosks, delivery, digital ordering and a new practice of bringing food to customers’ tables. Getting the right process took Panera Bread over six years. However, all the time spent and money invested paid off for the company. Panera is now recognized as one of the best-performing chains in the industry. In addition, a quarter of the company sales come from online ordering and customers waiting time to place an order reduced to one minute. In 2016, the company posted its best sales growth in four years, outperforming the industry average by 6.5% points.
As well as currently, there is only pre programmable tablets, or software that has to be downloaded from a main website, to be able to utilize the hand held devices. All these things not only hinder the customer, it also creates a major gap between electronic uses and sufficiency within the industry. The world is evolving to electronics; everything these days there is an app for or you can do anything online. While these means some of the capabilities are being used currently within the industry. They are not be created and utilized to meet the current business owner of a restaurant demands. Let alone, simplify the process of the software and create app’s that can be downloaded. This not only creates the ease for the customer, but also generates continuous income for S.B. Solutions and Electronics. Other software engineers are starting to up their game, businesses are wanting to make things more cost effective yet at the same time save money; times are changing and our software will revolutionize the restaurant industry and not only increase the business success rates, but also create a whole new market space. We also plan on down the road, expanding our software to different industries, such as suppliers and
This marketing plan will provide the current marketing strategies that Little Caesars implement in the American Market and marketing strategies that the business should adopt in the Australian Market. With Little Caesars planning to operate 450 outlets in Australia with the vision of director Ernest Koury. The current state of the business shows sign of prosperity in the Australian Market. As of 2018, there are currently 7 outlets in the Australian Market. This plan will outline the business's situational analysis, target market, marketing mix strategy and an evaluation.
Fast food has infiltrated every nook and cranny of American society. Everywhere you turn you can see a fast food restaurant. An industry that modestly began with very few hot dog and hamburger vendors now has become a multi-international industry selling its products to paying customers. Fast food can be found anywhere imaginable. Fast food is now served at restaurants and drive-through, at stadiums, airports, schools all over the nation. Surprisingly fast food can even be found at hospital cafeterias. In the past, people in the United States used to eat healthier and prepared food with their families. Today, many young people prefer to eat fast food such as high fat hamburgers, French-fries, fried chicken, or pizza in fast
Its menu includes specialty pizzas with meat, vegetarian specialty pizzas, appetizers, and salads. It is open every day of the year except Thanksgiving, Christmas, so, we can dine-in, carry out, or place an online order and get it delivered. The store hour is from Sunday to Thursday, from 11:00 a.m. to 10 p.m. and Friday to Saturday, from 11:00 a.m. to 11:00 p.m.
The ordering process sometimes is slow during the lunch and dinner hours. In order to reduce the waiting time, Chipotle created its mobile app recently. Hence, customers who place their orders using the mobile app can skip the line when they arrive and pick up their food directly at the payment station. However, only a few people
TP has grown from a single store in 1988 to the largest pizza chain in Spain. At the end of 1997 they had 399 stores and an estimated market share of 62% in Spain. But what made it so successful? There are several reasons for that in the TP concept:
Over the last three decades, fast food has infiltrated every nook and cranny of American society and has become nothing less than a revolutionary force in American life. Fast food has gained a great popularity among different age groups in different parts of the globe, becoming a favorite delicacy of both adults and children.
Over the past years, pizza lovers have been looking for alternative since obesity is the highest in the US, and are becoming aware of it, something has to be done. According to World Health Organization, the US leads obesity at 30.6% and Japan at 3.2% that’s a difference of 27.4% that means there is something wrong with our eating habits. As by state Texas is ranked at number 9, this means that by Domino’s taking the initiative and offers healthier choices and using more alternative ingredients to make a pizza, would increase sales by those that are aware that changes need to happen.
S – Even after 54 years Domino’s greatest strength has been sticking to its original values, the very ones that have made it a top company since its founding: delivery speed, operational transparency, and responsiveness to customer wants and concerns. Since the beginning Domino’s top focus has been on the customer and his or her experience. By providing a simple, inexpensive, and convenient pizza option, Domino’s has been able to remain a top competitor in its industry. Over the years they have expanded their menu, going beyond the pizza box, to answer desires for additional food options such as pasta, subs, and chicken wings, as well as dessert options. This way they not only attract your everyday pizza eaters, but also can appeal to the lunch crowd as well as families looking to have a full meal equipped with appetizers, a main course, and dessert all for a low-price. Domino’s is able to remain on top due to their heavy presence in the United States as well as internationally. Domino’s also posses the ability to quickly adapt to the changing trends. With the world becoming more and more technology driven, services such as the on-line ordering website, iPhone-app, and pizza tracker, Domino’s has been able to hold its own in the ever changing world, constantly delivering a quality product at top speed.
Now lets look at some of the other key factors that have led to success at this point. Papa Johns is known for their excellent customer service and have really blown their competition in area. They need to remind their customers that they are the best at making pizza lovers happy. The price point of a product tends to be the first thing noticed by the consumer but if they are not happy with what they get they being to think twice about their decision. In today's
With regards to advertising, I will be assessing two different methods. The first is television advertising; Pizza Hut always has an advert on the television. Whenever a new type of pizza or other product has been developed they use bus stop advertising, billboards and newspapers. This is extremely effective as it immediately raises the product awareness. Like all large corporations, Pizza hut are now actively using social networking sites such a Twitter and Facebook in order to connect with a wider audience. A source from adweek.com indicates that the food giants spend a huge $245m a year on their advertising campaigns across the spectrum.
Mobile ordering/paying – with improvements to technology, McDonalds could introduce an app that would allow consumers to order through their smartphones, pick it up and possibly even pay through their phones, making everything a much more smooth process.
Domino’s Pizza is operated internationally through a network of 10,255 company-owned and franchise stores, located in all 50 states and more than 70 international markets (Domino’s Pizza Annual Report 2012). There are three business segments which is domestic stores, domestic supply chain and international. The core operation of this company is delivering pizza. Based on number of units and revenue, they rank second largest pizza company in the world. It carry tagline of ‘you got 30 minutes’ in December 2007 to deliver pizza in that time but it is late they will get free pizza or voucher. Free pizzas not apply to all country (Adamy, 2007).
It's quick, it's convenient, it's delicious! Fast food is the most popular quick-service nourishment. It plays an important role in the lives of humans so perfectly laid out for ourselves. Why try cooking when you can get food at a much faster rate? For most people, fast food is the answer to all of our problems.