Shopping trips begin online or at in-store kiosks, and price comparisons and coupon searches are increasingly commonplace. Customers are looking for trust relationships with retailers. They are guarding their resources, and have changed their shopping paradigm to be more selective and targeted. While it is generally the “brand” that brings retail consumers to the shopping environment, it is the retail “experience” that builds loyalty and keeps them coming back. Social media and mobile shopping initiatives may lure consumers into a retail environment.
This is because customer can experience the convenient and searching products or services by browsing the website. Next, trust is a crucial factor in marketing for successful business trades and maintaining online customer relationships (Rios & Riquelme, 2008, p. 733). Trust can increase the level of customer’s confidence towards the online retailing. Last but not least, perceived enjoyment is also one of the key factors that affect customer purchase intention. Testing the impact of perceived enjoyment can help retailers to more understand the customer behavior.
This also means that a company has a place wherever their customers are. As part of the marketing mix, a company addresses Place. By having an online shopping presence, Countdown has expanded their place massively. For consumers they no longer need to locate a store to go to. This is important Delivery to customers adds to customer value in the form of task utility.
Computer System in the Context of Retail Business Anthony Wu 11CS2 Today, retailing businesses have to had up to date technology in order to be successful. Accurate, efficient communication sending and receiving can affect the business. So it is very important that to have the latest technology such as computers and networks. Retailing on a local and global scale can also affect how successful is the business. Locally, efficient networking that retailing businesses had allow customers purchase goods more faster such as the new bar-code scanners in supermarkets helps customers reduce time waiting in order to purchase goods.
It gives the customer a broad range of information to choose from and with the types of information that are readily available. As well as with the customer service and support that is there for customers. It is also important to the businesses when it comes to supply chain management. They are better equipped to develop a fast, efficient, and low cost network of business with their partners to get products from concept to market. I have observed in our readings that the ERP software have failures, but I have seen in my previous employments, that businesses do implement certain software before they do a test run.
Internet marketing, which is increasingly being utilized in both of these types of companies, can show these content differences in the marketing methods utilized by both the B2B and B2C companies. The B2B internet marketing is conducted to drive the business customer to the business website in order to receive more in-depth understanding of the business provider's abilities. The B2B sale is generally a longer cycle sale so it is important to educate the customer in more depth. The marketing in the B2B company can also help to generate leads that may be followed up by the sales operation. The B2B sale is usually a multi-step process with the customer and may involve multiple approvals in order to complete the transaction.
Customer Service in retail store TOPIC –1 CUSTOMER EXPECTATION AND PERCEPTION IN ORGANISED RETAIL SECTOR.Name of the author – Dharmesh Motwani.Year - 2012 – 13, Volume – 2.ISSN 2277-1166.Page – 145. Observation – In this competitive world, retailers needs to ensure that quality services are delivered to retain the customers and improve the services as per the customer convenience, accordingly strategy must be developed. To attract more customer retail sector must be well organized as there is personal interaction and physical aspects involved that affects customer perception and if customer are happy they are satisfied with services. To sustain in this global economy, retailers have to develop new strategies. Retailers must know to persuade
Supermarkets have improved tremendously by using the following things in stores: · Online Shopping · EPOS · EFTPOS · Credit Cards · Loyalty Cards · Cash Back Question 1: Ways in which ICT is used in a supermarket are: Ø Online Shopping Online shopping is a way in which ICT is used in supermarkets. It enables the shopper to be able to buy things online. This is a quick and easy method of purchasing goods and therefore has an impact on society. [IMAGE]This affects me because is somebody in my family is unable to go to the supermarket for some reason, we just order the products online. We do this because we find it easy and also we find it helpful as products can be delivered to our home.
All of the products throughout the aisle are in relation to the department making products convenient and easy way to shop. Walmart also embraces the same setup. All of its items are related to its department for creating a convenient and fast way to shop. Walmart’s ambiance is not as bright making the store for it to be more of a low-budget department store. Even though both of these department stores are similar to its concept of brick and mortar, they both offer each offer a unique shopping experience to
Costco derives much of its value from its wholesale and membership model. This is their largest appeal and value driver. It gives the consumer wholesale prices, which really adds to the value of each firm. Kroger is primarily a grocery store, they sell groceries at lower prices to people with Kroger membership cards. This is their main value