History Of Coca-cola

History Of Coca-Cola

Coca-Cola was born on may 8th, 1886 at the hands of Dr.

John Smith Pemberton. In the laboratory of his house at 107

Marietta Street, Atlanta, Georgia he finally settled

on the syrup later to be known as Coca-Cola.1.

John Pemberton was born in Knoxville, Georgia in 1831.

At the age of 17, he

attended the Botanical Medicine School of the State of

Georgia.2. After school he owned a drug store in Columbus,

Georgia and fought for the confederacy in the Civil War.

During the war he became addicted to morphine from an

injury.3. After the war ended, he moved to Atlanta, Georgia

and kept up his pharmacy business at home. He created such

patent medicines as Globe flower Cough Syrup, Extract of

Stillingia, Triple Liver Pills, Lemon & Orange Elixer, and

French wine of Coca. The latter, being very similar to the

"Vin Mariani" created by a private industrialist, Angelo

Mariani, was inevitably the biggest seller. The "Vin

Mariani" was a cocaine laced Bordeaux wine, popular

throughout the world.4. French Wine of coca included

cocaine as well as caffeine from the kola nut found in a

tree from Africa. It was sold as a cure for nervous

disorders, disturbances of internal plumbing and

impotency.5.

1.www.goecities.com 2.www.sodafountain.com 3.www.tangaworld.com 4.www.geocities.com 5.www.stanford.com

In November 1885, Pemberton decided to remove the wine

and offer it as a syrup based medicine or a fountain drink,

after Atlanta voted to become a dry city effective

July 1886.6. He began experimenting. When he started out the

overall taste was very bitter due to the caffeine and

cocaine. He added a lot of sugar to cover these flavors, but

that proved to make it a very sickening kind of sweet. TO

counter-balance that he added various fruit flavors and

citric acids. The final products ingredients included: 1 oz.

Citric Caffeine, 1oz. Ext. Vanilla, 2 ½ oz. Flavoring, 4 oz.

F.E. Coco, Caramel Sufficient, 3 oz. Citric Acid, 1 Qt. Lime

Juice, 30 lbs. Sugar, & 2 ½ gal. Water. The flavoring was

made of 80 Oil Orange, 120 Oil Lemon, 40 Oil Nutmeg, 1 Qt.

Alcohol, 40 Oil Cinnamon, 20 Oil Coriander, & 40 Oil

Neroli. The original directions were quite short and simple.

They read as follows: Mix Caffeine Acid and Lime Juice 1 Qt.

Boiling water add vanilla and ...

... middle of paper ...

... cola in America.27. Coca-Cola eventually woke up and realized

the mistake and threw out he new stuff and reintroduced the

former recipe as Coca-Cola Classic.28. Even though this all

seemed disastrous at first it was proved that the threat of

taking the original recipe away was just what the company

26.www.sodafountin.com 27.www.tangaworld.com 28.www.geocities.com

needed to boost it’s sales, and soon enough they flew past

competition to regain their #1 spot once again. However,

this marketing success can not be attributed to ingenuity,

but to very good luck!

It was not until after the crisis had passed that the

company and the public as a whole realized just how much

Coca-Cola was a part of everyone’s history. Children grew

up with traditions of hot dogs, apple pie, base ball, and

Coca-Cola.

On the 18th of October, 1997 Roberto Goizueta died at

the age of 65 from a long and hard fight with cancer.28.

Currently, an ex-accountant who has been with the company

for years has been appointed the new president. The company

expects him to be another great success in the history of

Coca-Cola.