History Of Apple's Success

Apple Inc. is a company that builds and designs personal electronics such as some of the popular devices Macs, iPhones, iPods, and iPads. It began in 1976 and is now an American multinational cooperation with 317 retail stores in ten different countries. Apple is a large success and they’ve done a lot to be at the state they are in now. Will time effect Apple’s success? Throughout the past thirty-eight years Apple has been through a rise and fall rollercoaster. It was established by three college drop-out kids, Steve Jobs, Steve Wozniak, and Ronald Wayne. In July 1976 their first product went on sale, the Apple I. It was a personal computer kit but is today thought of as less than a complete computer. But this computer was the start of the Apple company. It was priced at $666.66.

It was incorporated January 3, 1977 with the help of Mike Markkula funding $250,000 and having business specialties. On April, 1977 the Apple II was introduced and was the most popular computer for business. In 1980 the Apple III came out in order to compete with other computers coming out from different companies. By the end of these five years Apple’s growth rate was at 700 percent and they had a staff of computer designers and production line. Apple went public selling each share for twenty-two dollars on December 12, 1980. In early 1983 Jobs began to court, Pepsi’s CEO John Sculley. Steve Jobs was at the time under the impression that older more conservative men would help the Apple Company become more grown up and a realm company. Soon after Sculley became president and CEO of Apple.

On January 22, 1984 Apple aired its first advertisement on TV, a sixty second commercial for the releasing of the Mac. It was aired during the 3rd quarter of the Super Bowl. This was the kick off to a advertising company and more of Apple’s