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Impact of Apartheid on the lives of South Africans
Impact of apartheid on the life of south africa
An essay about South Africa today
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Recommended: Impact of Apartheid on the lives of South Africans
The purpose of this paper is to provide an insight into the country of South Africa. Through history background and detailed explanation of cultural aspects of the country, it will try to explain why South Africa is called the “Rainbow Nation” and why Apartheid was important. National and business influences are intertwined with cultural values and are a good example of how South Africa today is divided between its native embedded and espoused values, and those values that were inherited from British and Dutch dictators. With a brief overview of traditional foods and drinks, this paper also deals with socio-political perspective of South Africa and its business practices. Finally, the paper summarizes pluses and minuses of the country in order to provide a bigger picture of the nowadays situation in South Africa and its possible future prospects.
Keywords: South Africa, history, cultural aspects, Rainbow Nation, Apartheid, national influences, business influences, cultural values, native, embedded values, espoused values, British, Dutch, dictators, tradition, food, drink, socio-political perspective, business practices, pluses, minuses, future prospects.
South Africa
Historical Perspective of South Africa’s Culture
The history of South Africa as it is known today, began with the arrival of Dutch East India Company (VOC), which established a station for resupplying its fleets travelling from their homeland (Holland) to their Asian colonies. At first, their intentions were not to stay permanently, but given the fact that the territory was very rich in natural resources, they changed their mind. While they were exhausting natural resources like water and food, they were also very successful in threatening local people with wea...
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...rica’s best hope lies within mining industry’s ever-rising success.
South Africa food & drink report - Q1 2010. (2010). London: Business Monitor International. Retrieved from http://search.proquest.com.ezproxy.rit.edu/docview/189819279?accountid=108
This article provides a deep insight to food and drink markets in South Africa. With up-to-date information about macroeconomic indicators and SWOT analysis of food, drink and mass grocery retail segment of South Africa’s market, this article shares an in-depth analysis of sales history, future forecasts, industry development and overview of food and drink markets in South Africa. It also provides detailed information of competitive landscape and
demographic data of South Africa.
Trompenaars, A. (1994). Riding the waves of culture: Understanding diversity in global business. Burr Ridge, Ill: Irwin Professional Pub.
Racism is never bound by culture, language, or even continents. It is an evil that spans the globe. The history of South Africa is of a culturally divided and fragmented society. The architects of apartheid took advantage of this splintered social order to create an institutionalized separation, dehumanization and enslavement of a people through laws and customs. However, freedom can be achieved when one voice has the courage to stand up against thousands, and inspires others to stand up for what is right and just. The ending of apartheid in South Africa allows people everywhere to never again accept a different definition of freedom depending on a classification imposed by another. South Africa has forged a bright future from the chains of the darkness of the heart – the darkness known as apartheid.
During Imperialistic times South Africa was a region of great resources that was greatly disputed over (Ellis). Europe’s main goal during these times was to compete against each other and played a “game” of which country can imperialize more African countries than the other. Imperialism was a curse to South Africa, because many wars, laws, and deaths were not necessary and would not have happened if South Africa were not imperialized.
The apartheid era in South Africa began shortly after the Boer War as the Afrikaner National Party overtook the government following the country’s independence from Great Britain. The Afrikaners, or Dutch descendants, won the majority in 1948 in the first election for the country’s government. Only a short time after were apartheid laws initiated by the minority white descendants. In the Afrikaans language, apartheid’s literal meaning is “separateness,” which is exactly what the laws were designed for. The Afrikaner National Party initiated the laws to ensure their dominance of economic and social powers, but more importantly to strengthen white people’s preeminence by segregating whites and colored peoples. In order to do this, the Afrikaners limited the freedom of colored people in various ways. First, t...
National identity can be explained as a group of people belonging to the same nation no matter what their culture or religion is. They share a common national anthem, language, history, laws and government. Segregation and discrimination have been problems rooted in South African history for a long period. There is a diversity of cultures and languages and therefore tension is high among the various groups. In 1994, the African National Congress was elected. Along with this National Congress came the notion to achieve a uni...
Lamb, C. W 2010, Marketing (4th ed.). Cape Town, South Africa: Oxford University Press Southern Africa.
This report outlines and analyses the consumer decision process encountered when purchasing biscuits in relation to primary market research completed targeting one particular demographic of the possible market. The purpose of market research is to ensure that a businesses focus is on producing a product that meets the needs and wants of consumers, therefore it is essential to identify a potential target market and create a product that is able to be successful at all stages of the consumer decision cycle (Armstrong, Adam, Denize, Kotler, 2010, pp. 74-146). The report will explore the effects within the biscuit industry of various external factors influencing their products. Political and legal regulations, socio-cultural trends, economic shifts and the natural environment all impact a consumer’s decision making process and in turn the necessary actions of the businesses. Additionally, there are various demographic, geographic, behavioural and psychographic traits and trends of the target market that are inextricably linked to the circumstances within a marketplace and are analysed (Armstrong, Adam, Denize, Kotler, 2010, pp. 74-146).
In the 1940’s the Afrikaner National Party finally managed to gain majority control and officially initiate an apartheid government. The invention of th...
Kidane, H. 2005, "Australian Export of Food Products with Special Reference to Processed Food: Challenging Issues and Prospects", The Business Review, Cambridge, vol. 4, no. 2, pp. 35-45, Proquest Database, <http://search.proquest.com.ezproxy.students.angliss.vic.edu.au/business/docview/197308553/F51762BBA05845F7PQ/3?accountid=49749>
However, a sales performance review in the year 2015 of new soft drinks introduced by Coca cola established that in Mount Kenya region, only 15% had succeeded, 55% were performing poorly, 17.5% had failed completely, while another 12.5% exhibited abnormally high artificial growth.(MKBL,2015) Despite the introduction of new products by the Company, its market share in the soft drinks market dropped from a high of 98% in year 2013, to a low of 93% in 2015 in Mount Kenya region, which included Nyahururu town. (Ac Nielsen, 2016). There have been complaints by customers on the products attributes, pricing, distribution and the execution of promotional activities. Still, there is scanty and inconclusive empirical data that would explain this trend of Coca cola products within Nyahururu town. A study by Migwi (2012) researched on Mount Kenya Bottlers response strategies to changes in external environment. However this research did not study the effects of marketing mix variables of new Coca cola soft drink products on sales performance as it was out of scope. This study therefore, aimed at filling this knowledge gap by examining the effects of marketing mix variables of new Coca cola soft drink products on the company’s sales performance in Nyahururu town. It aimed at providing insights towards the application and integration of the marketing mix variables by marketing managers so as to achieve the envisaged goals. By gaining insights into how sales performance is affected by the marketing mix variables, the company is going to design and integrate the marketing mix better, therefore improving sales performance in terms of market share, growth and ultimately,
South Africa was colonized by the English and Dutch in the seventeenth century. English domination of the Dutch descendents (known as Boers or Afrikaners) resulted in the Dutch establishing the new colonies of Orange Free State and Transvaal. The discovery of diamonds in these lands around 1900 resulted in an English invasion which sparked the Boer War. Following independence from England, an uneasy power-sharing between the two groups held sway until the 1940's, when the Afrikaner National Party was able to gain a strong majority. Strategists in the National Party invented apartheid as a means to cement their control over the economic and social system. Initially, aim of the apartheid was to maintain white domination while extending racial separation. Starting in the 60's, a plan of ``Grand Apartheid'' was executed, emphasizing territorial separation and police repression.
However, due to the effects of globalization, modern African cuisine and cooking draws upon an assortment of ethnic traditions merged with the seasonings and tastes of outside countries (AIG, 2011). In general, European explorers and traders introduced several important food staples to t...
English and Afrikaans represent South Africa’s two official languages, but there are many other languages within South Africa. The white population mainly speaks the two official languages the black and Asian populations speak a much wider variety of languages. English is used more frequently in the commercial sense and so is printed advertising even the advertising that is directed at the population that is not white. While English is used in printed advertising other forms of advertising are not so singular. Radio advertising is broadcast in nine different African languages, and television advertising is conducted in five of those languages. The use of African language advertising and broadcasting is likely to increase in order to reach more black consumers. The predominant African languages are Xhosa (16 percent), Zulu (36 percent), Northern Sotho (14 percent), Southern Sotho (11 percent), Swazi (4 percent), Tswana (8 percent), Shangaan/Tsonga (5 percent), Northern Ndebele (1 percent), Southern Ndebele (2 percent), and Venda (1 percent). Languages spoken by the Asian population include Tamil (2 percent), Hindi (2 percent), Gujerati (2 percent), and Urdu (1 percent).
South Africa was first colonized by the English and Dutch in the 17th century. It was a country abundant in diamonds and minerals. The findings of diamonds in these lands around 1900 resulted in the Boer War. After the African’s political independence from England, the two groups shared power until the 1940's, until the African National Party was able to gain a majority. This caused the National Party to create apartheid. It was a means to solidify their control over the economy and social system. The idea was to maintain British power while growing racial segregation.
I have always thought that Nelson Mandela has been one of the most important people in history. I find it very fascinating that one man could end the Apartheid and that is why I want to find out more about this. South Africa is a country with a past of enforced racism and separation of its multi-racial community. The White Europeans invaded South Africa and started a political system known as 'Apartheid' (meaning 'apartness'). This system severely restricted the rights and lifestyle of the non-White inhabitants of the country forcing them to live separately from the White Europeans. I have chosen to investigate how the Apartheid affected people’s lives, and also how and why the Apartheid system rose and fell in South Africa.
South Africa is a nation with a wonderful and varied culture. This country has been called “The Rainbow Nation”, a name that reflects the diversity of such amazing place. The different ethnic and cultural groups of the South Africa do, however, appreciate their own beliefs and customs. Many of these traditions, besides African culture, are influenced by European and Western heritage. The complex and diverse population of the country has made a strong impact to the various cultures. There are forty-five million people; about thirty million are black, five million white, three million coloured and one million Indians. The black population has a large number of rural people living in poverty. It is among these inhabitants that cultural customs are preserve the most.