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Define corporate social responsibility essay
Define corporate social responsibility essay
What is corporate social responsibility
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CSR has been defined in various ways. For example, Van Marrewijk (2003) defined CSR as a company’s voluntary activities on social concerns in business operations and in interaction with stakeholders. According to Perreault and McCarthy (2002), CSR is defined as companies’ obligation to maximize their positive effects and minimize their negative effects on society. The concept of CSR in academia has changed along with social, historical, technical, and economic changes.
CSR as institutional communication
Communication scholars have acknowledged the potential of the institutional level of organizational communication studies (Daft & Steers, 1986; Deetz, 1992; Jones et al., 2004; Lammers & Barbour, 2006; Wert-Gray et al., 1991). Since a corporation’s CSR activities and communications can be influenced by other institutions, institutional communication studies represent a useful theoretical framework to understand CSR communication. According to Lammers and Barbour (2006, p. 356), an institution is defined as “constellations of established practices guided by formalized, rational beliefs...
Corporate social responsibility (CSR) is a when a firm goes beyond compliance and engages in “actions that appear to further some social good, beyond the interests of the firm and that which is required by law” (McWilliams, Siegel & Wright, 2006)...
It demonstrates that there can be no universal approach that would suit all relatively similar organizations. First of all, management always has to consider mentality, values, and norms existing in their local community, while also keeping in mind the attitudes existing in other communities and in the global market. At the same time, internal interests are no less significant in this matter, which is why great sensitivity is needed in the process of CSR creation and establishment. Thus, this article addresses both internal and external aspects of CSR as the parts of inseparable whole. It does not have independent and divided sections for each part as they are discussed in connection to one another, which is a realistic representation of an organizational decision-making process. In this way, the authors provide a practically applicable guideline that may be used to determine the most suitable CSR initiative, the methods of communicating this initiative to stakeholders, the resources that can and should be used, and the ways to involve stakeholders in the process of implementation as active participants rather than mere
Corporate Social Responsibility (CSR) is a concept whereby organizations consider the wellbeing of the public by taking responsibility for the effect of their actions on all stakeholders; customers, employees, shareholders, communities and the environment in every aspect of their operations. This responsibility is seen to extend beyond the statutory obligation to comply with legislation and sees organizations willingly undertaking additional steps to improve the quality of life for employees and their families as well as for the local community and society at large.
The concept explores underlying motivations for CSR reporting with cautious reference to the engagement of the companies. Engagement-based CSR efforts draw conclusions on surveys and interviews and offer valuable insights towards internal structures as well as views from reporters (Adams, 2002). In such r...
Employees are the important internal stakeholder of a company, they are the audiences of a company to understand the mission and main value of the company, and employees have the perception of the CSR activities like consumers, and their perceptions affect the brand image in their mind, since CSR is strongly related to company’s mission and vision (Esmaeelinezhad et al, 2015). In this way, employees both influence, and are influenced by company’s CSR initiatives, understanding how employees’ perceptions can affect brand image are necessary, and there are requirements for scholars to find out how to make employees perceive CSR effectively (Du et al. 2010). At the same time, employees
Ziek, P. (2013). CSR infrastructure for communication and the nike controversy. Journal of Management and Sustainability,3(1), 63-73. Retrieved from http://search.proquest.com/docview/1437977603?accountid=12085
According to Mike Peng, Corporate Social Responsibility (CSR) is the consideration and response to issues beyond the narrow economic, technical, and legal requirements of the firm to accomplish social benefits along with traditional economic gains the firm seeks. CSR is a way in which a company seeks to achieve a balance between profit, environmental concerns and social imperatives. This is known as the ‘Triple-Botto...
Misani & Tencati, 2008). As a result, companies are devoting greater energy and resources to CSR initiatives (Bhattacharya & Sen, 2004). Porter and Kramer (2002) argue that organisations can gain the greatest competitive benefit when CSR activities offer unique value for beneficiaries while in accordance with company’s core competencies and capabilities. Thus, these activities must intersect between the economic gains and the social benefits.
Earlier research by Bhattacharya and Sen (2004) showed that informing stakeholders is the only way to positively influence the attitude and behaviour of stakeholders regarding the organization and its CSR policies and/or business activities. Positively influence of the attitude and behaviour of stakeholders is also important organisations want to attract highly skilled and qualified workers. This is important because “the success of a business ultimately relies on the type of employees who work there (Blackman, 2006, p. 367)”.
An organization’s Corporate Social Responsibility (CSR) drives them to look out for the different interests of society. Most business corporations undertake responsibility for the impact of their organizational pursuits and various activities on their customers, employees, shareholders, communities and the environment. With the high volume of general competition between different companies and organizations in varied fields, CSR has become a morally imperative commitment, more than one enforced by the law. Most organizations in the modern world willingly try to improve the general well-being of not only their employees, but also their families and the society as a whole.
I begin this essay by defining CSR, there are many definitions for this term by various different theorists, and EU says that CSR is "A concept whereby companies integrate social and environmental concerns in their business operations and in their interaction with their stakeholders on a voluntary basis." On the other hand, Sloman et al. define it as "The concept in which a firm takes into account is the interests and concerns of a community rather than just its shareholder". Davis and Blomstrom (1966), say it "Refers to a person’s obligation to consider the effects of his decisions and actions on the whole social system". These definitions differ from one another in many ways but they agree that CSR involves taking the environment into account and therefore, one must look take social responsibility.
CSR is a concept where company involves in social and environmental in their business operations. This is done to achieve a balance of economic, environmental and social obligations.in simple terms giving a hand for those who are not capable of achieving with their objectives and attending to them so that they could make those objectives a reality. This could improve organizations cooperate image which would also leads to attain a high market share.
There are now several concepts of CSR and its definition, along with the meaning across corporations. In my opinion, and according with our textbook in page 11. CSR is about a particular set of business and strategies that deal with social issues. In addition, we can clearly perceive that CSRs application along corporations has increase in the past decade due to the several local, and international regulations in order to enforce business to act responsible.
The classical view of CSR is a prominent ideology which business organizations are seen merely as profit-driven organizations. Simply put, businesses work for the sole purpose of making a profit. Thus, this profit motive is the sufficient and unique social identifier that separates a business organization from other institutions in society. These business organizations have a limited, yet essential role in society. Social concerns are considered important, but businesses, in the classical view, are focused solely on the economic activities and are judged accordingly. By having a limited role in society (i.e.,...
In today’s era of raising slogan of global village, communication has become a burning issue. The world has turned into a global village, and one cannot survive alone. As man is a social animal, he cannot overcome worldly activities alone. For the fulfillment of daily activities and usual deeds, he needs help from other people and have to communicate with others. Infect, in habitual life everyone spend a lot of time in communicating i.e. writing, reading, talking and listening. People spent most of their time in communicating, for the execution of routine activities everyone needs assistance and support from others. Then communication process starts, no one can communicate alone. There‘s always a sender and one or more receivers.