Hewlett Packard

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Business Marketing Overview Introduction The marketing strategies and environment of the organization that is being discussed in this report is Hewlett Packard (HP) with respect to its printing-related products. This organization has over 25 years experience of providing scalable technologies for high availability, data replication, disaster recovery and continuity and reducing IT complexity by their adaptive infrastructure. Their expert consulting services combine proven methodologies and industry best practices with 65,000 HP Services personnel located throughout the world. Marketing Strategy The major marketing strategies for any organization to continually grow their business are: Increase the number of customers Increase the average transaction amount Increase the frequency of repurchase So in order to get the people from all over the world, attracted towards HP Increase the Number of Customers In the beginning, when HP introduced printers, gave its organization 3 names: HP Server Company HP Printer Company HP PC Company Although HP Printer company is very well known throughout the world, even then they are working on the strategy to represent one HP to the customers, so to be able to deal with the customers in the way that they want to be dealt, while representing all of the relationship that they have with their customers. So, that's a key element of what they're working to accomplish in the strategy. Secondly, they recognize that the customers have a complete relationship with them and it is the complete life cycle of doing business with the customer that they want to be able to represent and be excellent at because their motto is that they ar...

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...sion In today's market, the opportunities are as large as the challenges. To realize the company's goal to be the leading IT company for businesses and consumers, HP recognizes the need to have broad market coverage, utilizing all its go-to-market channels for the market reach and market leadership it targets. HP Services has established the resources to address partner and customer needs from all geographical perspectives around the world - global, regional, and local - working together to foster HP and partner success. Works Cited Hewlett Packard, Retrieved on 25th April 2003 from World Wide Web: www.hp.com Lee Ray Massey, senior vice president, Americas, HP Imaging and Printing Group. Shirley Choy-Marshall, Director HP Shopping, E-Commerce Times

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