Heritage Tourism Case Study

2012 Words9 Pages
1.0 Introduction
Tourism is one of the largest industries in the world and plays an important role on boost the economy. This sector has been recognized as one of the main important service industries in the world (Schumacher, 2007). Tourism involves three main elements which are the economy, society and nature. There are many developing countries rely on the development of tourism in order to generate wealth for the country, Malaysia is one of them. The Third World countries encourage tourism development for their economic advancement (Hall, 1995). The poor countries develop their towns and regions by the tourism. Governments view tourism as a tool for infrastructure development, job opportunities, earning foreign exchange, balance of payments, regional development and generating benefits for local communities (Glasson et al
., 1995). Tourism development can increase individual’s income and revenues for host countries (Ahn et al., 2002).

This study will examine about the relationship of the destination image, satisfaction level and future behavioural intention in
…show more content…
In fact, the heritage tourism is actually appears to be growing much faster than all other forms of tourism, particularly in developing countries, and is thus viewed as an important potential tool for poverty alleviation and community economic development (UNWTO 2010). Heritage tourism typically relies on living and built elements of culture and refers to the use of the tangible and intangible past as a tourism resource. As one of the largest forms of tourism, visitors to historic places and the spending that accompanies them in the areas of lodging, food, admission fees and shopping, contribute billions of dollars every year to the global economy and employ millions of people directly and indirectly (Timothy & Boyd,
Open Document