Helping Green Marketers Make More Green

While protecting our planet is a noble concept, its execution seems to be a little vague. Of all the aspects concerning green marketing, one thing is clear: our planet still has a long way to go if we want to go green. Green marketing is defined as a trend in business where companies create an image of themselves as an environmentally friendly organization in order to gain favor with environmentally conscious customers (Rottkamp 1). First started in the 1980s, green marketing emerged as a strategy to endorse products that were said to be good for the environment. It began with the creation of Corporate Social Responsibility (CSR) Reports to examine the habits of companies so that it could be determined who was conducting business in a more environmentally-friendly way (McClendon 1).

(2013). CapStar Commercial Realty-Retail, Office, Industrial, Business. Going Green the Effects of Going Green on the Economy. http://capstarco.com/going-green-the-effects-on-the-economy. Morse, A., (2014).

“The term ‘green jobs’ encompasses a number of fields, ranging from jobs that increase energy efficiency and reduce waste, to those that protect biological diversity and decrease dependency on polluting technologies” (Griswold). Green jobs cover a wide range of categories, which means that they can be used to improve many aspects of day-to-day life. The overall objective of creating green jobs is to bring a fundamental change to the thought process of consumers and producers on conservation problems (Griswold). If a substitute for energy and its management is not found, society will be run into the ground both environmentally and economically. This is detrimental to the economic survival of the United States.

[ONLINE] Available at: http://www.vegetalid.us/media/A_Download_Center/Green_Roof_Design_VegetaliD.pdf. [Last Accessed 6 March 2014].

Print. Mishra, P., & Sharma, P. (2012). Green Marketing: Challenges and Opportunities for Business. Journal Of Marketing & Communication, 8(1), 35-41. Print.

Current construction of buildings and the environmental disadvantages that this entails has concerned many countries all over the world, making them seek alternatives ways to satisfy the growing demand for the production of fossil energy in a more efficient way. Besides other contributors, obtaining natural resources as materials to build any structure consume energy and has an impact in the environmental degradation. The development of green buildings is extremely important because it would decrease the release of gre... ... middle of paper ... ...design in different phases, for example, economically because it would dictates the total cost and the overall cost thought the years, and long-term efficiency and safety because with more details taken into consideration when designing and building the structure, the most effective results the building will have. Works Cited Huat, Ng Ban, and Zainal Abidin bin Akasah. "An Overview of Malaysia Green Technology Corporation Office Building: A Showcase Energy-Efficient Building Project in Malaysia."

"According to the American Marketing Association, green marketing is the marketing of products that are presumed to be environmentally safe. Thus green marketing incorporates a broad range of activities, including product modification, changes to the production process, packaging changes, as well as modifying advertising." Owing to the globalization, most enterprises standardize the marketing strategies around the world, so as to benefit from large-scale economics, including production, logistics, marketing, management and so on. Hence, these enterprises are greatly influenced by green marketing. For those enterprises that do not catch up the green marketing strategy, they would be gradually be excluded or eliminated.

Environmental Protection Agency, n.d. Web. 01 Feb. 2014. Weltman, Barbara. "Tax Incentives for Going Green."

Despite the minor setbacks of biofuels in the beginning, with some time and dedication biofuels will be worth converting over to from oil. Converting over to biofuels will eventually change life as Americans know it. It will transform society into a much more energy efficient, green, and healthy place to grow as humans. Unfortunately, many people argue that converting from oils over to biofuels is a waste of time, and will later have no effect on the planet. However, research shows that if the people in general society start working together and changing the way they live their lives one by one, those individuals will eventually create a positive change for the world.

Critiques of Green Marketing: Environment: Green marketing is a huge trend in recent business environments (Kassaye, 2001). Green Marketing was defined by Mintu and Lozardo (1993) as “the application of marketing tools to facilitate exchanges that satisfy organizational and individual goals in such a way that the preservation, protection and conservation of the natural environment is upheld” (Ruth , Kevin , & Debra, 2012). As Krause (1993) stated; consumers will willingly purchase products that are more environmentally friendly (Saxena, 2015). Consumers believe that if the word ‘green’ is associated with a product that it is good and helping the environment. However, this is not always true.