Hello Fresh Marketing Strategy

Hello Fresh: The New Way to Eat In today’s society, people are on a constant go, with work, softball practices, church, ballet classes. The list goes on and on. A lot of people just do not have the time to come up with good, healthy idea to cook for dinner, and this leads to unhealthy eating habits. Families are either eating fast food or quick unhealthy food. Hello Fresh is affordable, healthy, and is delivered right to the door, taking one less stress from an already hectic life. Everyone needs food. Companies use everything from commercials to sales to draw people into use and buy the products they see. For some people, it is about how quick and easy the food is to prepare or eat, for other it is all about the how healthy, in some cases

The ability to be able to have healthy, quality food that is delivered to your house at an affordable price were major key factors that helped in designing that Hello Fresh was a service to try. Working a full-time job and going to school full-time leaves no free time to plan, buy and make meals that are healthy for one’s family. Having the ability to cook a healthy meal every night for the family is one less stressful thing to have to worry about. Hello Fresh has to ability to provide not only provide healthy meals, but the company also provides the consumer with everything they would need to prepare their meals at around $10.00 per meal (Pinola, 2015). Hello Fresh targets families and individuals who have an active lifestyle or just want the conscience of meals that are quick, healthy and comes with everything needed to make a fresh, healthy meal at

Each meal is individually designed and marketed to appeal to every aspect of the consumer's needs and wants. The choices are easy, just pick how many people to feed, how many meals per week, which plan, and the day of the week for the delivery (Our Meal Plans, 2017) It is that easy. As a full-time working mother, who is also a full-time college student this meal plan is a life saver. It was a struggle to find time to come up with ideas to cook that were not only healthy but easy to fix. With no time to cook our family would eat out a lot spending well over $25.00 a night five to six times a week. At one point I had not bought groceries in over 4 months. With the Hello Fresh Meal Plan, the worry is gone. Meals are delivered to the house every Tuesday regardless if anyone is home or not. No more worry about what to fix for dinner. Even though the meals say feds two, there is actually enough food to feed three. The cost for five meals with everything thing needed to fix the meal, along with the colored, easy to read recipes, and feeds three people is just $99.00 (Classic Meal Plan,