Does the media truly influence and play and key role in childhood obesity? Can we hold the media responsible for our food purchases and meals that we as a society choose to provide our children? Certainly there are a multitude of influences in the media and yes, they are geared toward our children. Commercials ran during children’s programming appeal to our youth with catchy jingles, bright colors and actors promoting these products that portray popular characters on our children’s favorite shows. Why wouldn’t our children want us to purchase them? It works in the same way that advertising toys during children’s programming sway a child into wanting a particular product. Due to the influence of the media, parents feel they are appeasing their children and ultimately forgetting about the potential long term effects of these “popular snacks and convenience items”, and instead are buying them purely to keep from disappointing our children.
Our society is using the media as a scapegoat for their poor decisions and holding them liable for our children’s health and well-being. Several popular studies have been conducted as a result of the rise in childhood obesity. Lynn Roblin went after the topic from food and nutrient perspective in “Childhood Obesity: Food, Nutrient, and eating-habit trends and influences. Tuesday Udell and Kaye Mehta took on the perspective from a newspaper and paper media standpoint in “When two sides go to war: Newspaper reporting of ‘television food advertising restriction’ as a solution to childhood obesity”. While yet another fascinating study was performed by JaneMaree Maher, Suzanne Fraser and Jo Lindsay in the article “Between Provisioning and consuming?: Children, Mothers and ‘childhood obesity”. All...
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...ate on current trends and new possibilities that will help to increase their overall success rate. Childhood obesity starts at home and our children are learning by example. So since it has started there, that is precisely where it should end.
Works Cited
Maher, JaneMaree, Suzanne Fraser, and Jo Lindsay. “Between provisioning and consuming?: Children, mothers and ‘childhood obesity.” Health Sociology Review. September 2010. 304-316. EBSCOhost. Mon. 28 Feb 2011.
Roblin, Lynn. “Childhood obesity: food, nutrient, and eating-habit trends and influences.” NRC Research Press. February 2007. 635-345. EBSCOhost. Mon. 28 Feb 2011.
Udell, Tuesday, and Mehta, Kaye. “When two sides go to war: Newspaper report of ‘television food advertising restrictions’ as a solution to childhood obesity.” Health, Risk and Society. December 2008. 535-548. EBSCOhost. Mon. 28 2011.
"The Impact of Food Advertising on Childhood Obesity." The Impact of Food Advertising on Childhood Obesity. Web. 06 May 2012.
In the documentary Killer at Large, former Surgeon General Richard Carmona remarked that “Obesity is a terror within. It’s destroying our society from within and unless we do something about it, the magnitude of the dilemma will dwarf 9/11 or any other terrorist event that you can point out…” Carmona is indeed right, with the rapid increase of obese children, America is on the fast track to producing a generation with a life expectancy shorter than their peers. One of the main factor is the media representation of obesity (Greenstreet 2008). In today’s society parents are not only worrying about televisions influence on their kid’s behavior but their weight and health, too. According to study conducted by the Kaiser Family Foundation, that researched the role of media in childhood obesity, stated the obesity increased by 2% for every hours of television in adolescent’s ages 12 to 17. The advertisement of food and beverages present a very strong influence on the children. Most of the products being advert...
Hype words like ‘epidemic’ have been used to stress the relevance of obesity in today’s generation. The situation has been mainly accredited to poor parenting as well as the accessibility of high sugar and low quality food in developmental stages. However, this issue is not limited to cost and upbringing. It is crucial for parents to be aware of the media that exists encouraging children to partake in challenges similar to what is seen on Man v. Food.
Obesity in the United States, which the media has labeled a national crisis, has also been connected to poverty rates. Big fast food industry’s target poor communities, and spend millions of dollars each year to create advertising that appeals to these specific areas. These industry’s also target naïve children when advertising because they know that eating habits developed in childhood are usually carried into adulthood. Children who are exposed to television advertisements for unhealthy food and who are not educated well enough on good nutrition will grow up and feed their families the same unhealthy foods they ate as kids. A big way fast food giants are able to make certain young people have access to unhealthy food is by strategically placing franchises in close proximity to schools. They will often place three times as many outlets within walking distance of schools than in areas where there are no schools nearby. The way fast food advertising is targeted towards children is very alarming considering how important good nutrition is for young people and how a child’s eating habits can affect their growth and
Veerman, J. L., Van Beeck, E. F., Banerndregt, J. J., & Mackenbach, J. P. (2009). By how much would limiting TV food advertising reduce childhood obesity? European Journal of Public Health,, 19(4), 365-369. doi: Retrieved from
I read a statement not too many years ago “According to the White House Task Force on Childhood Obesity “today’s generation of America children will live sicker, grow fatter, and die younger” (2010). To stop and think about what that really says is beyond disconcert. Two years later, this evidence showing little to nothing has improved, is crippling.
In order to impede the epidemic of childhood obesity, the actual causes of the problem need to be evaluated and dissected. Obesity in children is becoming a huge problem in American society. In the past three decades, the rate of overweight children has increased by 300%. This is an alarming rate that is only climbing higher. Every member in society should take steps to becoming healthier. This would help the present generations as well as future generations to come. The lifestyle of Americans keeps us too busy to be a healthy society.
Childhood obesity proves to still be on the rise in our schools and not enough is being done to stop it. Despite the many reforms
“Hope for Childhood Obesity.” The New York Times. The New York Times Company, 6 Aug.
...f television advertisements for junk food versus nutritious food on children's food attitudes and preferences. Social science & medicine, 65, (7), pp. 1311-1323.
The fast food industry is one of the largest sectors of the United States economy. Companies such as Burger King, Wendy's, Taco Bell, McDonalds and KFC have all become household names. Each of these companies operates under a similar mission statement: to serve a quick, filling meal for a very low cost. The primary marketing medium for these companies is television where via commercials, they can portray both their products and a lifestyle. Their intense advertising focus on minorities and children, however, has begun to exacerbate the epidemic of obesity that is sweeping our nation. Fast food's televised advertising is a significant contributor to obesity in today's minority youth. By promoting unhealthy tendencies and high-calorie foods as well as an attitude that promotes tolerance of diseases such as obesity, these companies are influencing people to such a degree that it is negatively affecting their health. This dangerous marketing method is not only sweeping America, but other countries as well. The emphasis on fast food companies' immoral marketing raises the question: Are people eating for hunger or because of an advertised, influenced habit? However, we must also address whether or not fast food companies are mainly responsible, or if the blame also covers their consumers.
Institute of Medicine. (n.d.). Retrieved Jan 10, 2011, from Childhood Obesity Prevention Actions for Local Government: www.iom.edu/Activities/Childhood/LocalObesPrevention.asp
According to “Burger Battles” from the Weekly Reader, obesity is defined as a person whose weight is 20 percent higher than recommended for their height (Burger Battles 1). When this condition begins to affect children lives, it is then known as childhood obesity. Within the United States of America, around 15 percent of children are considered to be obese (Holguin 3). Increasing tremendously, this outbreak has actually tripled in the amount of obese teen and doubled in children up to the age of thirteen (Burger Battles 2). One of the factors that is usually overlooked in the cause for obesity is the role of television. Not only does it reduce the amount of physical activity, the advertisements and commercials are targeting innocent viewers. In a survey completed by Gary Ruskin of Commercial Alert, the average child watches nearly 19 hours and 40 minutes of television a week (Ruskin 2). With that amount of time spent watching television, advertisements for fast food will be entering the children’s minds.
One way that fast food effects obesity is by advertising their products to children (Miller). In her article Food Advertising Contributes to Obesity, Patti Miller explains that the fast food companies are targeting kids and teenagers by advertising on television. The fast food advertisements are promoting unhealthy products as acceptable food which influences children to choose those meals. The American Psychological Association, an organization focused on improving the lives of individuals, expressed that with the exposure of different fast food commercials, children request to purchase these unhealthy products and cause the parents to be influenced by these requests. This concludes the idea that once children are encouraged by the commercials, they opt to consume the fast food advertised on television. Today, fast food companies are even advertising through schools by offering pizzas and burgers as school lunches, which consequently becomes a daily meal for children and teenagers to consume (Wadden, Brownell,
Beales III, J. Howard, and Robert Kulick. Does Advertising On Television Cause Childhood Obesity? A Longitudinal Analysis. Journal Of Public Policy & Marketing 32.2 (2013): 185-194. Business Source Complete. Web. 19 Nov. 2013.