Healthcare Swot Analysis Essay

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INTRODUCTION
Formulating strategy means defining the key issues needed to be addressed to enable progress and improvement to be made in meeting future vision for an organisation or service, whether at government, regional or local level (Walshe & Smith, 2006). Davies (as cited in Walshe & Smith, 2006) state vision is a conceptual precursor to the creation of corporate policy, different from the mission, which mission statements are derived from corporate policy.
Other aspects of envisioning that are relevant at different levels of an organisation, or across inter-organisational networks, include the formulation of strategies based on a SWOT (Strengths, weaknesses, opportunities, threats) analysis of the organisation or service, its resources and the interests of its stakeholders, which in the case of healthcare would be government representatives, insurers, patients and local citizens (Walshe & Smith, 2006). …show more content…

The purpose of a SWOT is to identify the critical issues an organization must address if the organization wants to achieve its mission (Goodwin, Gruen & Iles, 2006). Ansoff (as cited in Goodwin et al., 2006) found the SWOT is about 40 years old and is used to identify priorities for action.
In market-based sectors, which increasingly include healthcare with its underlying policy emphasis on consumerism and competition, the aim of strategic planning is to master a market environment by understanding and predicting the actions of other economic agents, especially competitors (Walshe & Smith, 2006). Pickton & Wright (as cited in Rauch, 2015) state SWOT analysis was originally developed as strategic business planning tool, but nowadays it is also successfully applied as a participatory planning method, since the SWOT process encourages discussion among interdisciplinary group

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