Health Tourism Case Study

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Opportunities and Challenges of Medical & Wellness Tourism in Karnataka

Dr.B.CHANDRASHEKARA
Professor in Commerce and Management Government RC College
Bangalore.
India
Cell no: 9448686770 drbcs2007@rediffmail.com NAGARAJU L.G
Assistant Professor, Commerce,
St. Claret College,
Bangalore University
Jalahalli, Bangalore- 560013.
India
Cell no: 9980485603 rajuhandpost@gmail.com ABSTRACT
Medical Tourism is the concept of travelling to a particular destination to avail the opportunity of the world-class Healthcare services offered by the best experienced Healthcare professionals at the technologically most advanced medical facilities in complete privacy and for affordable costs. By the year 2012, the medical tourism industry generated over $100 billion with over 50 countries making it a priority in trade for their country. With active government promotions, India has become one of the leading destinations for medical tourism. Karnataka’s increasing popularity as a tourist destination, Eastern Healthcare Wisdom along with the Expertise of Western Medicine, Air …show more content…

As mentioned, only a select few hospitals in India are JCI accredited. JCI’s goal is to improve health care quality and safety around the world. This U.S. based accreditation body’s approval is sought after by many International hospitals that promote medical tourism. Apollo hospitals specialize in various treatments that medical tourists frequently seek: liver transplant, cosmetic surgery, Birmingham hip resurfacing, bone marrow transplant, hand and micro surgery, and bariatric surgery. Many of the doctors at Apollo Hospitals are also foreign trained. Apollo Hospitals have rooms of different levels with all the modern

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