Health Promotion

In the past three decades the prevalence of overweight and obesity has increased substantially, and globally, an estimate 170 million children aged 18 or less are now estimated to be overweight, that why childhood obesity problem is a complex public health issue that is a growing threat to children’s health, as well as a current and future drain on National Health Service resources. The United Kingdom has seen an unprecedented rise in childhood obesity, but this is not a problem unique to Britain. It’s seems that no one has yet achieved the reduction in the prevalence of obesity. It is estimated that obesity already costs the NHS directly around £1 billion a year and the UK economy a further £2.3 to £2.6 billion in indirect costs. It seems that the government is finding very difficult to reduce child obesity in the inherent complexity of the issue, including changing the behaviour of children and their parents, and attitudes in society generally.

The Departments plans to tackle the issue through some 20 interventions aimed at both prevention and treatment, many of which are already in place. In order to help the obesity children it’s requires changes in the behaviour of individuals children and their parents and of society I general, which reflects recent trends across most developing countries to greater fat and sugar consumption and reduced physical activity. Although the cross-government programmes aim to deliver wide benefits, many also have potential to contribute to achieving the obesity target, like for example some behavioural programmes covering education, physical exercise and diet are already in place including, for example, the school sport strategy. The change for children programme to work across a complex deliv...

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...prove population dietary and physical activity behaviour patterns, midstream approach will typically be targeted at the settings level, where programmes, social marketing, education, and other initiative to motivate individuals to change diet and physical activity behaviours can be implemented.

It seems that long term intervention has been shown to be the most effective away to prevent childhood obesity and sustainability of such interventions has proven a key component to their success. (http://www.who.int)

There are high-level of strategies leadership is crucial for gaining the requirement support to implement childhood obesity prevention initiatives, and for maintaining longer-term momentum. Ideally, high-level political leader, such as prime minister, presidents, and government ministers, will provide the necessary strategic leadership. (http://www.who.int)