A mission statement is what defines an organization’s reason for existing and is the foundation for everything they do (Aguinis, 2009). Furthermore, the vision statement is where the organization desires to be in the future (Cady, Wheeler, DeWolf, & Brodke, 2011). Therefore, it is important to make sure that the organization has a good mission and vision statement that is clear and concise. According to Aguinis (2009), an ideal mission and vision statement booth have eight different characteristics. The mission statement must describe what they do, their market, their unique benefits, what technology they use, concern for their survival, managerial philosophy, what public image they want, and their self-concept of business (Aguinis, 2009). In contrast, the vision statement must be brief, verifiable, bound by a timeline, current, focused, understandable, inspiring, and not easily attainable (Aguinis, 2009).
A mission statement is a powerful message that companies or organizations set to be the focus and reason behind why or how they manage things. They are used to help their potential members, employees, or buyers understand their passion. It is of great importance that the mission statement is upheld or it becomes ineffective. These statements are written differently, but they are used for the common objective. The mission statement at Spring Hill College is a well written statement that uses effective style, has a clear focus, and can be interpreted by a varying audience.
Bryson (2011) asserts that there are six components that every well written mission statement should have. The mission statement should explain the organization’s identity. The mission statement should also include the basic needs or problems that need to be addressed. The interaction between the organization and its stakeholders should be addressed in the mission statement. The philosophy, values and culture of the organization should also be stated in the mission statement. The final component of a well-written mission statement would be a statement of the uniqueness of the organization.
The mission statement of an organization should clearly communicate the purpose and values of the organization. The statement should be clear, concise and memorable by every member of the organization, providing inspiration and direction. Failing to create an effect mission statement will distract employees and leave the customer unclear about the purpose of the organization. Conversely, a well-written statement provides employees a sense of direction, value, and
A mission statement should identify generally the firm’s business-the basic type of product or service offered, its approach to growth and profitability and its markets. In other words, a mission statement is the company’s self-concept – how it sees itself functioning on the market and the image it wants to achieve. The mission statement should be clear and should keep its relevance to the new conditions in the changing environment. It should provide a direction for the firm for the next 10 years. The firm’s mission statement should consist of five elements (P.Kotler). The first is history. Every company has a history of aims, policies and achievements. When defining the statement the organization should be close to its past history. The second consideration is the preferences of the owners and management. Those who direct the company have their personal goals and visions. Third, environmental factors influence the firm’s mission. The environment defines the opportunities an treats that should be considere...
In learning what a company goals itself at achieving, one must review, first, the statements in which the company assures to depict and deliver. This statement must uphold a company’s purpose in it’s existence for cause. This statement must also be clear, concise, and communicative in its efforts to convey its intentions or objectives. And most importantly this statement must encourage the viewer into potential future interaction. This declaration is better known as a mission statement. A mission statement answers the standard questions of who they are, what purpose they serve, how they commit to their intent, and the goal they intend to achieve. For furthering this understanding, the example provided will exhibit each characteristic or trait noted above (within mission statement), with a website to visually inform their potential clients of exactly what they suit to be.
A mission statement describes the purpose on why the organization is in existence thereby describing the primary products and services offered. It also provides the strategic direction for members of the business. It gives details on how it aims to serve its key stakeholders who include the shareholders, employees , competitors, government, suppliers, environment etc. The mission statement will also show the technology that the business will use to provide the primary products and services. Some mission statement will also include the company’s core values.
12). Particularly, in today’s rapidly and fierce environment, vision and mission statement are essential to offer long-term guidance, direction and orientation for employees. For strategic implementation, vision and mission are useful for daily and practical operations. For evaluation and control, vision and mission are used to build a shared sense of purpose among the employees and treated as a code of conduct to influence employees’
Every company should always have a mission statement because as a company it’s important to keep everyone clear on the direction of the company. By having a mission statement, it provides a guide for decision making which helps to stay in the path to a successful future. For example, one of the companies that has a good
A mission statement is a summary of the values and aims of an organization, an individual, or a company. It is important for a company to have a mission statement because it guides the company’s actions and decisions, and allows consumers to know what their overall goal is. Campbell’s Soup Company’s mission statement is ‘’Together we will build the world’s most extraordinary food company by nourishing people’s lives everywhere, every day.’’