New media is a term that encompasses the emergence of digital, computerized, or networked information and communication technologies. Mainstream media includes nation wide television, radio networks, mass-circulation newspapers, and magazines. Social media includes popular sites like Facebook, Twitter and Youtube. In authoritarian regimes new technology and social media websites such have enabled social activists to recruit others to their cause, expose corruption and shine the light on human rights abuses. The internet has also become an important tool for activists to network and recruit advocacy from NGOs.
are global issues being raised and discussed on social media. Arab revolution is latest and big win of social media impact. Protests in Iraq, Syria, Asia, America, China, Romania and so on are examples of online activism on social media. The Arab Spring demonstrates the use of social media to effectively inform the public in the country or outside the country and to organize in times when most of the media are under control or censorship (Allagui & Kuebler,2011).  Research on the use of ICT for activism and protests online on social media situates itself at the intersection between social context, political purpose and technological possibility (Gillian et al., 2008).
Traditional civic engagement practices are changing due to the permanent disruption in communication patterns and information caused by social media. Social media is seen as a new arena for civic participation, especially relevant for youth. As reported by Skoric (2015), social media provide a space to stimulate youth engagement for active participation and public debate. Given that the increasing ubiquity of social media platforms to provide space for public discussion, Zhang (2013) argues that there’s a rise in the spread of political news around social media platforms. Besides, video games are immensely popular and can be a great way to educate and inspire youth on civic issues (Kahne, Middaugh & Evans, 2009).
Social media is the social interface among people in which they create, share or exchange information and ideas in virtual communities and networks. Users of social media are escalating exponentially and it is changing the dynamics of social interaction by empowering them. In the society, the role of social media is very crucial as media create awareness, change the perception of people and helps in decision making. Social media has become the voice of the people by shaping the way information is transmitted to the public. Today environment has become the global issue.
The change caused by social media in terms of consumer perceptions and behavior cannot be left to agencies or social media managers alone, but must be reflected much deeper in company value chains. Consumer choices are made increasingly more and more on the basis of social media information. In addition to deciphering the advertising message and reading the websites of companies, consumers use different online formats (forums, chats, blogs, etc.) to share ideas, to form communities and to contact their peers. Consumers have a bigger voice these days and this is the major change in consumers due to social media.
Kairos by definition means a favorable moment for a decision or action (Oxford University Press). This holds true to the actions that the ONE Campaign utilizes for their activism. This style of activism that ONE uses is unique to the age we live in today, there concept to rally people to lobby on their behalf is entirely based on their social media presence. It is how they inform the masses of the issues that the world needs to address and how they have the masses lobby policymakers to insure proper funding is continued to the reach the projects that are need to help impoverished nations and communities. Analyzing the audience in which the ONE Campaign presents to, the audience are those who want to improve society, specifically ones that have a large social media presence.
One of the reasons that the use of the new definitions became more prevalent today is due to the excessive exposure to social media and the effect of its ability to change and expand the limits of what a word should only mean. As stated by David Crystal in an article from BBC News (2010), language adapted to change as the internet continues to push these changes. Thus, as society adapts to change, language also does and this alone affects how words are seen, interpreted, and relayed to others. Also, according to Jasilek (2013), social media poses a good effect on how it changes language. In her article, she stated, “in our fast-paced society, the almost instant ability of social media to share thoughts with the world has also affected our behavior in actual speech” (Jasilek, 2013).
The importance of Internet use is continually rising (Filipovic 2015). Small and medium enterprises use Internet marketing to reach their segment (Sasinovskaya Anderson 2011). Marketers make numerous of actions to increase brand equity as they believe that the brand value is the final product for the clients (Aaker 1996 and Ding, Cherng G.Tseng Timmy 2015 ). In many developing countries citizens utilize the internet to socialize. Trade companies realized the opportunity to advertise their products or services via the social web using the internet and the social media (Yan Xin, Janice; Ramayah, T; Soto-Acosta, Pedro; 2014).
We're debating and commenting in entirely new ways, enabled by weblogs, discussion groups, instant messaging and mailing lists. And we're discovering that these tools also make some forms of action more efficient: fundraising, protesting, and organizing face to face "meetups". Ito's Emergent Democracy focuses on the third, "action" phase, and suggests that forms of decision-making emerging from the world of weblogs might lead to a viable form of direct democracy. In the way that ideas percolate from personal networks, to social networks, to large, political networks, reinforced by positive feedback loops, Joi sees a possible path for decision-making to move from individual thinking to group action. While Moore and Ito have justifiable enthusiasm about the phenomena we're seeing emerge from interconnected communities - the growth of weblogs as an alternative to "mainstream" media, the success of grassroots campaigning in the United States - this enthusiasm needs to be tempered by some skepticism about who is currently using social software, and who has potential to use it.
During different time era 's different methods of communications has developed and changed the day by day life. Social media has become the method of statement in the 21 't century, enabling us to express our belief, ideas and manner in a absolute new way. This way of message have also have a huge impact on corporation, where they have realize that without a correct plan and social media strategy they have no chance to stand out in the rapidly changing digital freedom. To guarantee a successful attendance on social media the companies need to take different marketing theories into consideration so that they can boost their brand in different aspect. If this can be collective with original ways of consumer interaction the companies have a good chance