Hashtag Domination: The influence of social media campaigns into New Zealand media. Social networks and the rise of social media campaigns continue to dominate mainstream media. Their aim to primarily network has evolved into a medium to protest political or social agendas, and amplify minority voices (Kim, 2014). The driving force behind a social media campaign now resonates in the power and participation of digital activism (Hill, 2013). This new wave of activism encourages people from global channels to be advocates of change within society, by triggering awareness, accountability and open democracy (Ramon Gil-Garcia & Sandoval-Almazan, 2014). With this idea in mind, the question proposed is: In what ways did the hash tag #BringBackOurGirls promote online activism and help push the story into mainstream New Zealand media? This literature review analyses specific keywords such as digital activism, slacktivism and identifies the role of media ownership between New Zealand and its …show more content…
The four major media corporations that dominate New Zealand mass media are APN News & Media, Fairfax Media, Media works and News Corporation/Sky. However all these corporations are primarily owned by ‘international financial institutions and a handful of foreign media moguls: Rupert Murdoch, Tony O’Reily and Gina Rinehart. It reports on the dominace of global and pan-regional media corporations, and that they are vulnerable to commercial and shareholder pressures This causes a major issue as noted in the BBC World Service (2007) poll on media ownership, where the owner’s ‘political views are often aired and a risk to democracy is prevalent’ (cite). These report are critical in acknowledging how media is infiltrated into New Zealand mainstream media and to what extent they persuade or obtain
“Small Change: Why the Revolution Will Not Be Tweeted” by Malcolm Gladwell is an article published in the Annals of Innovation, by The New Yorker magazine. Gladwell starts with an example of true activism. He opens the article with a depiction of how the Greensboro sit-ins contributed to the beginning of the Civil Rights Movement. Then the author supplies two examples of protests that have taken place in recent years that some people have said were started and organized on Twitter. He then goes on to clarify why Twitter was not a factor in these events and how media and government can distort certain truths about social media’s role in protests. The author continues the article by explaining why communication and relationships were more efficient before the era of social media and then compares social networking from the past and now. He uses this strategy to illustrate social media’s effect on how we interact and our commitment towards one another. Gladwell goes on to explain the organization of activist groups of the past and its
Because the justice system isn’t always in favor of the innocent, people have started to stand up for their rights. Whether it is by protesting or even showing their support on social media, this nation’s youth is standing up to these injustices and demanding their rights back. They are a community standing together against injustice. Social media has paved a way that allows today’s youth to connect and collaborate in order to achieve this. They come together through art, music, literature, protests, etc. to illustrate their support. Social media allows the entire world to see what is really happening. Instead of being fed information by the media, they are able to hear and listen to the people who have been silenced. They are able to share experiences with one another, which results in the community available today
Social media has a variety of platforms, allowing individuals to freely articulate their opinions to a large audience. This tool has it’s benefits as people can join together to raise awareness to certain matters but there is also a cruel downside to the public use of social media. In Jon Ronson’s article, “How One Stupid Tweet Blew Up Justine Sacco’s Life”, he distinctly reveals that the use of social media for debate/dissent/social and political change brings together a large audience to improve our society in difference to trolling, bullying and public shaming where there is an outstanding victim looked down upon through a widespread of individuals. These two differences stem from the belief of one that they are informing an individual of their wrong doing they are in fact leading on a greater attack than intended. The concept behind“social media is so perfectly designed to manipulate
Malcolm Gladwell, a published author and staffed writer for The New Yorker since 1996, argues in his article “Small Change” that social media will not have a great impact on social change, and might even be demolishing the necessary tools that high-action activism has always been reliant on. Gladwell attempts to speak out to warn our current technological society, specifically to the young adults who frequent social media more than other ages. Gladwell highlights an event from 1960 when four college women from North Carolina A. & T. were denied service because of their race, and turned to protest as they sat at the lunch counter, refusing to move. The movement of sit-ins spread and grew until eventually seventy thousand students across the South were united in protest, without the use of technological communication. He focuses on the idea that this protest, like many others before the use of social media, was formed on the idea of strong bonds between real friendships, and not just loose relationships between acquaintances. But if we were to combine the key concepts Gladwell highlights that are needed within protests
Over the centuries, the media has played a significant role in the shaping of societies across the globe. This is especially true of developed nations where media access is readily available to the average citizen. The media has contributed to the creation of ideologies and ideals within a society. The media has such an effect on social life, that a simple as a news story has the power to shake a nation. Because of this, governments around the world have made it their duty to be active in the regulation and control of media access in their countries. The media however, has quickly become dominated by major mega companies who own numerous television, radio and movie companies both nationally and internationally. The aim of these companies is to generate revenue and in order to do this they create and air shows that cater to popular demand. In doing so, they sometimes compromise on the quality of their content. This is where public broadcasters come into perspective.
Over the past twenty years, the Australian newspaper industry has changed significantly, yet remains to be one of the nation’s integral cultural industries. According to Roy Morgan Research (2015), newspapers continue to wield great influence since they reach 12.3 million of 23.8 million Australian residents each week (Australian Bureau of Statistics 2015). One of the impetuses of the changing newspaper landscape is media ‘convergence’: the dissolving distinctions between media systems, content, and trade (Cunningham &Turnbull 2014). This essay will argue that over the past twenty years, the Australian newspaper industry has been in decline, firstly because advertising revenue has decreased as technological advancements supplant the printed
In the Beyond Borders textbook on pages 60-74 Michael Parenti’s article “Mass Media: For the Many, by the Few” goes into great detail of the few corporations that control the media and the costs of this practice. Let us first discuss what classifies as media. We have newspapers, magazines, radio, films, television, etc. Television and radio are the most dominated forms of media that are in the hands of four giant networks, which are, ABC, CBS, NBC, and FOX. These media corporations not only own television networks but other forms of media, such as; cable companies, book publishing houses, movie studios, satellite television, etc. Since the broadcast industry has failed to provide adequate regulation policies the competition has decreased, and this has caused a large economic influence. The competition was supposed to lower prices, instead there has been an increase in cable rates and phone rates. In addition, media owners don’t hesitate to exercise control over news content. They frequently kill stories they dislike and in other ways inject their own preferences. In other words, they determine which person, which facts, which version of the facts, and which ideas shall reach the public. The media can also have a political influence. “Progressive candidates are not only competing against well-financed opponents but also against the media’s many frivolous distractions. It is nearly impossible for these candidates to try and run a meaningful campaign because the media will withhold their media coverage .” The few corporations can spin the media any which way. In sum, the media is ne...
This case study seeks to explore the ways Planned Parenthood, a non-profit reproductive healthcare organization, utilizes its social media and “hashtag activism” to mobilize its supporters on the political front and in turn generate donations in the wake of the Trump Administration’s threats to “defund” the organization. More specifically, however, this case study will analyze Planned Parenthood’s recent hashtag campaign that took place on March 29th, #PinkOut, and will further evaluate Planned Parenthood’s social media management on their Facebook and Twitter pages. As evidenced through the organization’s successful renewal of the #PinkOut campaign, Planned Parenthood’s social media platforms exemplify how non-profits can utilize social media and the trend of hashtag activism to successfully spread awareness and encourage engagement from their supporters that result in action.
Media is an important platform to inform and educate society about issues within the community. However, the media can exaggerate issues via emotional language which then leads to moral panic towards a particular individual or group. This increased presence of the 24/7 media cycle and social media provides an accessible platform for ethnic youth to be targeted and experience unfair profiling. Ethnic youth may struggle with their sense of identity and belonging in Australia, however the media uses their forum to emphasise this notion. Although, social media was not present 10 years ago during the Cronulla Beach riots, the media had a significant role in shaping the notions of belonging in Australia (Due and Riggs 2008). This riot highlighted the tensions of ethnic youth and a community of us versus
Humans’ advancement in technology has developed greatly over the years. From child to adult, much of the population in the U.S. has access to the Internet. For many people, the Internet is used to connect socially through sites such as Facebook, Twitter, Instagram, etc. But while individuals are using the Internet for a social stomping ground, many activists are using it to expand their cause. Technology can bring about small amounts of social change; however, high risk and traditional activism are still needed to fabricate large amounts of social change.
. Just recently, you can locate sites stimulating eating disorders. Pro-ana and pro-mia websites are not for individuals with an eating disorder searching for help, but rather intended for individuals with an eating disorder who do not define themselves as ill. Young girls use these to encourage and inspire each other by continuing their harmful actions because being thin is most important. The difference between self-demolition and self-control is what separates girls with eating disorders and pro-anorexics and pro-bulimics. “Rexies” is the common name they have declared for their club. Sections of these websites are disturbing. You can find commandments for this lifestyle such as “I will not eat junk food without punishment after” and “what
Today’s young adults live a life caught between two worlds: the physical realm of human interaction and the digital universe that sits just a mouse click away. This is an age in which entire relationships are formed over online digital platforms, and a single person’s opinion can be broadcasted worldwide in a matter of milliseconds. Lately, the freedom of expression that social media has given young adults has provoked interesting behavior among users of such social media platforms as Facebook and Twitter. The term “slacktivism” was coined as far back as 1995 by Dwight Ozard and Fred Clark as an expression of doing something in support of an issue or cause that requires minimal personal effort (Kain, 2012), and is now used to describe this new behavior; where everyday activists have taken their causes to the Web in search of exposure and support, and users have found a passive way to support the causes that they claim to believe in. Every day, hundreds of new slacktivist-oriented pages and videos sprout up across Facebook and Twitter, and slacktivist supporters rush to “like” the cause and pass it along to other friends in their network. This, however, is not the only form of slacktivism. It is also evidenced in the statuses of the numerous members of the Facebook and Twitter community. The role of the “status update” and the “tweet” has evolved from reporting a person’s physical activities, into a platform for launching whatever propaganda a user deems worthy of sharing with his or her social media community. It would seem that social media platforms such as Facebook and Twitter are providing users with a false sense of ego, and that this – in turn – has contributed to the monumental rise of slacktivism and consequential degradat...
"Corporate Takeover of the Media." From Inquiry to Academic Writing: A Text and Reader. By Stuart Greene and April Lidinsky. Boston: Bedford/St. Martin 's, 2008. 931-33. Print.
One of the fundamental roles of the media in a liberal democracy is to critically scrutinise governmental affairs: that is to act as a watchdog of government to ensure that the government can be held accountable by the public. However, the systematic deregulation of media systems worldwide is diminishing the ability of citizens to meaningfully participate in policymaking process governing the media (McChesney, 2003, p. 126). The relaxation of ownership rules and control, has resulted in a move away from diversity of production to a situation where media ownership is becoming increasing concentrated by just a few predominantly western global conglomerates (M...
Teens, in today’s society, are constantly on social media. Many social media sites such as twitter and instagram use hashtags; they are used to put emphasis on the main point of the post. A vast majority of these are ineffective; however, many young adults these days are using them in callous ways. These hastags send the teen over the edge and they take drastic measures. While some just simply self-harm, some take it to the next level and end their lives. They take a body part that people are insecure about and turn it into a mockery of that insecurity. Some of these hashtags have even bigger targets, for instance, there was a recent hashtag over the summer called the #dontjudgechallenge. This hashtag was essentially tweeted or posted to instagram