Harrison-Keyes Gap Analysis

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Gap Analysis: Harrison-Keyes Harrison-Keyes is a major publisher with a long history of success with its 22,000 plus publications. Management has seen a fall in sales due to changes in distribution and new media. They have identified a new media that will help them to stay competitive in the industry. Executives believe that starting a new electronic book or e-book initiative will help solve the problem and will offer large profits. However, there have been many problems in getting this idea to fruition. This analysis will show how the lack of consistent leadership, attention to detail and the lack of reporting processes led to the failing of the project. It will finally offer some solutions to the dilemma in order to put their project back on track. Situation Analysis Issue and Opportunity Identification Several issues contributed to where Harrison-Keyes' e-book project is today. Though problematic, these issues have lead to additional opportunities that may help the situation. When one door closes, often another one will open (Parachin, 2005). There were four key issues identified in the scenario that were problematic to Harrison-Keyes. The first issue to be identified is the lack of a clearly defined project plan which causes confusion throughout the project. This issue could provide the company with an opportunity for a fresh, more organized start that is tracked and charted. The second issue identified was the lack of an adherence to a project baseline. Harrison-Keyes cut the project budget by 20%. This became an opportunity for executives to kill the project or at least re-evaluate it. The next issue was identified when Asia Digital failed to deliver due to a natural disaster. The need for a contingency reserve became apparent. This development gave Harrison-Keyes the chance to look for another qualified company that may have a better track record of being on time with their deliverables. The final issue identified was related to the time it would take the new company to get up to speed and deliver the product. It is clear that scope creep can cause problems that'll delay the completion of the project (Gray & Larson, 2005, p. 437). If the project is allowed to continue from this point, then it is an opportunity for Harrison-Keyes to put the project back on track to a successful completion. Stakeholder Perspectives/Ethical Dilemmas The stakeholders have taken an active role in the forming and the running of Harrison-Keyes' e-book initiative. They consist of the Project Team which consists of the various employees that work at different levels of the project.

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