(Wilson 93) The Ducati 750ss Imola was introduced in 1972. Ten special racing versions of the new 750 road bike were built to compete in the 1972 Imola 200. Victory would ensure excellent publicity for the racers, and that is exactly what the Ducati team expected to achieve. On the day of the race, Ducati scored a double win, with Paul Smart in first and Bruno Spagiari in second. (Wilson 94) Ducati’s decisive win in the 1972 Imola 200 began the remarkable racing career of its V-twins that continues today with total domination of the world Superbike Championships in the early 1990s.
Harley-Davidson Inc. Celebrating their 100th anniversary next year, Harley-Davidson is a true American success story. From their modest beginnings in Milwaukee, Wisconsin to one of the most recognized company names worldwide, they have been passionate about motorcycles. Harley offers an experience like none other with the one of a kind look, feel, and sound only available on a Harley. Besides their main business of building and selling motorcycles, they have began to offer financing and insurance through Harley-Davidson Financial Services, and they also offer a full line of accessories and apparel to make the Harley experience complete.
Harley-Davidson emerged with new products and innovations along with a new commitment to quality, creating the dynasty Harley-Davidson has become today. Harley-Davidson's success continued to grow as they received tariff relief from the International Trade Commission on 700cc motorcycles. Another event contributing to Davidson's renewed success was the formation of the Harley Owners Group (H.O.G.). This company sponsored club consisted of riders who transformed motorcycling into a family-oriented social sport. It continues to be very successful with 600,000 owners and 1,200 chapters worldwide.
Harley Davidson Motorcycle SWOT “Harley Davidson motorcycle was established in 1903” in Milwaukee, Wisconsin by William S. Harley and the Davidson brothers. Within a few years both the demand and growth kept increasing in 1907 they begun to advertise. A couple of years later Harley Davidson came out with the V-twin engine that could reach speeds of up to 60 miles per hour (Peter & Donnelly Jr, 2013, p. 629). The mission of Harley Davidson motorcycles is to give people the exceptional personal experience of freedom on the road. Political Factors That Help Harley Davidson Expansion A super demand for the Harley Davidson motorcycle occurs during the onset of world war 1 in 1920 when 20,000 of the corporation machines commissioned by the U.S
During his tenure as a CEO, records of revenue and earnings increased. All this was through new development of products, upgrades in technological advances, strengthening a dealer network, and lastly a close to the customer marketing. Through all these initiatives, Harley Davidson continues to be one of the best American manufactured Motorcycle
Harley has endured strong Japanese competition, weak parent companies (AMF), and numerous production difficulties. Through all of their trials and tribulations H-D most valuable asset has been its enormous cult following of die-hard bikers. With such positive brand image and tremendous success in the stock market, I think it is safe to say that the patented sound of Harley-Davidson motorcycles will be heard for as long as this country stands. Bibliography Bartol, Kathryn M. and Martin, David C. Management. Bosto: McGraw-Hill.
In addition, there are nearly 1,500 dealerships worldwide. Harley’s commitment toward continuous improvement is exemplified in the supplemental financial statements, Appendix section. Harley’s strategic objective is to continue to provide, safe, high technology heavyweight bikes and keep customer satisfaction at high levels. This quality vision more than doubled Harley-Davidson’s market share and increased its brand loyalty. Harley-Davidson’s products include: motorcycles, parts & accessories along with financing services.
Strong brand image, operational efficiency and wide range of products and services on offer are the company principal strengths. The company boasts of one of the strongest brands in the world that has helped the company in attracting and retaining a loyal customer base. The company managed to establish a powerful brand image with its motorcycles attaining iconic status and being ranked among the most valuable brands in the world. Harley Davidson is permanent feature among the top 100 brands in the world. The high level of innovation and heavy investment in research and development has enabled the company to build resilient motorcycles known for durability, quality, design simplicity and traditional styling.
The company holds 55.7% share in the US heavyweight market; and is ranked #1 or #2 in the heavyweight motorcycle market share in nine countries across Europe. Harley-Davidson’s motorcycles are known for their traditional styling, design simplicity, durability and quality. The company achieved industry recognition for its high quality, best design, robust performance and unflinching customer confidence, loyalty and trust of its products and services. The Harley Davidson brand has significantly contributed to the success of the company by building strong market recognition and a loyal customer base. The company reported strong operational efficiency with decreased cost and increased margins in 2012.
Harley Davidson had shown and brought great accomplishments to the table in its history as a very notable motorcycle manufacturer, wholesaler, and reproducer since the early 1900’s. In the early years of its time, the market accounted for 70% of all bikes sold that were bought from Harley Davidson. During the 1960’s, the invasion of Honda started to take its toll on the market of Harley Davidson here in the United States. Honda instituted a strategy that focused the approach directly on the new customer satisfaction toward a new customer. This would lead to multiple reactions, different motorcycles being made, and lastly a whole new way of marketing towards the customers’ demand and target market.