It continues to be very successful with 600,000 owners and 1,200 chapters worldwide. Economic Indicators Internationally, Harley-Davidson revenue has exceeded $816 million, which accounts for 18% of the net revenue for motorcycles. The Harley-Davidson emblem is an international icon and the sound of V-twin engine is unmistakable. Harley-Davidson is the number one motorcycle manufacturer and is also the number one seller of heavyweight bikes in the U.S. They also sell a line of clothing and accessories as well as make bikes under the Buell nameplate.
The company’s motorcycles are uniquely designed – their designs along with exhaust notes are distinct. More so, they are noted for their being heavily customized; the customization brought about the chopper motorcycle style. Harley-Davidson as a brand has been and still does attract a loyal (brand) community, with the Harley-Davidson’s logo licensing accounting for approximately 5% of the net revenue of the company (41 million US Dollars in 2004). Its range of products in the United States is priced between 8,100 and 31,000 US Dollars. Annual sales for 2012 in total were 5.6 billion US Dollars, with net income at 624 million US Dollars, or 11% of the sales.
GM employs 321,000 individuals world wide. GM has Manufacturing operations in 32 countries and sells vehicles in 200 countries. In 2004 GM sold nearly 9 million vehicles globally. GM was up nearly 4% and posted its second highest total in company history. Incentives are ran by a company to try and entice a customer to purchase a vehicle.
In addition, there are nearly 1,500 dealerships worldwide. Harley’s commitment toward continuous improvement is exemplified in the supplemental financial statements, Appendix section. Harley’s strategic objective is to continue to provide, safe, high technology heavyweight bikes and keep customer satisfaction at high levels. This quality vision more than doubled Harley-Davidson’s market share and increased its brand loyalty. Harley-Davidson’s products include: motorcycles, parts & accessories along with financing services.
HOG eventually became a big success as the company continued to grow. Within six years from when the club started, it had 90,000 members, but now it is the biggest motorcycle club in the world with over 500,000 members. This is partly because Richard had helped Harley-Davidson became an international brand, which attracted more members to the club. In 1987, the company petitioned to the International trade commission to end the 5-year tariffs on heavyweight motorcycles, which was the same tariff Harley fought to lower their competition 's market share (Harley-Davidson Museum). This shows the confidence in the management and leadership style of Richard Teerlink to bring back Harley Davidsons ability to compete in the
By 1914 the Postal Service had more than 4,800 Harley-Davidson motorcycles in its transportation fleet. By the time World War I was over, Harley-Davidson had become the largest motorcycle manufacturer in the world, and its motorcycles could be bought from more than 2,000 dealers in 67 countries worldwide. Overtime, Arthur Davidson gradually removed himself from the business operations and spent more time on his other work. He established a trust fund and donated land for a Boy Scout camp and supported a Wisconsin home for the blind. When Davidson died he left behind a motorcycle empire and a publicly traded company worth over $10 billion.
Thanks to GM, many of the popular vehicle brands that are available, they have produced. You can understand how vital GM has been to the automotive world when you find out that “it was the world’s largest car maker from 1931 to 2008, when it was surpassed by Toyota” (Costantini). The history of GM dates back to 1908. At this time or to be more specific on September 16, GM was founded in Flint, Michigan, by William C Durant (General Motors Company, 2011). The company started as Durant-Dot Carriage Company which started in 1886 and by 1900 was producing over 100,000 carriages a year (Flint).
In 2003, the company sold more than 290,000 motorcycles, giving it a commanding share of the 651+cc motorcycle market in the U.S. and the leading share of the market in the Asia/Pacific region. The consistent growth had allowed Harley-Davidson’s share price to appreciate by more than 15,000% since the company’s initial public offering in 1986. In January 2004 the company’s CEO, Jeffrey Bleustein, stated that Harley-Davidson’s earnings growth rate should fall in the mid-teens for the foreseeable further and the company expected to increase unit sales to 400,000 units by 2007. However, not everyone was as bullish *This teaching note reflects the thinking, insight, and analysis of case authors, Professor John E. Gamble and Diplom-Betriebswirt Roger Schäfer, both of the University of South Alabama. on Harley-Davidson’s future, with analysts pointing out that the company’s plans for growth were too dependent on aging baby boomers.
During his tenure as a CEO, records of revenue and earnings increased. All this was through new development of products, upgrades in technological advances, strengthening a dealer network, and lastly a close to the customer marketing. Through all these initiatives, Harley Davidson continues to be one of the best American manufactured Motorcycle
1. COMPANY OVERVIEW Harley Davidson Inc. was found in 1903 by William S. Harley and Davidson brothers- Walter and Arthur. Since then the company has produced the most recognized motorcycles in the world. The company has been named to Fortune’s list of “100 Best Companies to work for”. The company has also been ranked #3 in automotive quality behind Rolls-Royce and Mercedes Benz by Harris Interactive, a worldwide market research and consulting firm.