Internet marketing is becoming a more and more significant tactics for the company to promoting advertises and interact more customers online. This is especially true in the environment of Malaysia where internet shopping or online purchasing is still new and consumers are less familiar and often more sceptical towards online shopping, but slight is known about them. Therefore, to know and understand consumers need and want, it is very important for us to have a survey and study to find out the impact of the internet marketing in computer industry in Malaysia towards customer satisfaction (Ahasanul and Ali Khatibi, 2007). Connectivity has increased quickly in both developed and developing countries; with one of the greatest growing regions being Asia. Malaysia is spending $5 billion on building a Multimedia Super/great Corridor.
Instead of having physical stores, companies can sell their products right off of the Web. There are millions of electronic businesses on the Web; some companies have been a huge success and some have been a huge failure. In order for an e-business to survive a company must understand the market in E-Business, the importance of E-Intelligence, understand the failure of other businesses, and develop an E-Readiness plan. Electronic commerce enables companies of all sizes and all market sectors to compete on the same stage. The Web slashes through the barriers of geography and time to reduce a company's cost.
(Porter, 2001) It is obvious that company tend to different from other which only focus on price strategies rather than through traditional methods of differentiation. (Porter, 2001) Throughout this article, Porter mainly aim to demonstrated that the Internet will weaken company’s profitability without providing proper operational advantages, because the proper use of internet will add value and increase company’s traditional competitive advantage, but it is unlikely for company to replace it. (Porter, 2001) It is true that internet business I increasing booming, because the new internet market is still developing in fast pace, every company want to be more profitable through their internet business. At the same, it looks like the company thought they can easily make more profit over the internet. Therefore, they tend to be crazy for sales figure and sell products at very cheap prices.
This leaves organizations seeking new ways to create competitive advantage in order to further their profit motives. Traditionally, businesses turn to technologies to improve business processes to create efficiencies, cut cost and derive profit. As much as the internet has caused disruptions in many industries, those that recognized its potential and successfully exploited it were able to strengthen their position in the marketplace. And we know the plight of those organizations such as Blockbuster that were unable to identify the potential- Netflix emerged in its place. It seems like yesterday that internet was the buzzword.
Business to Business Commerce In their article Richard Wise and David Morrison stressed the upcoming importance of fast development of B2B-business-to-business commerce, especially in relation to the financial services industry. Recently we can observe serious steps being made in the functioning of the financial markets, and the role they play in the business-to-business commerce cannot be overestimated. Basically, looking at the picture of contemporary business models it's easy to see that internet plays indispensable role in the commercial progress, which brings numerous and serious benefits to the companies. Business-to-business transactions were (and still are for some companies) based on a complex network of inter-connections, with every connection being different for each supplier or buyer. Errors of transactions, such as stock quantity and type, were commonplace.
Investors want to maximize there investments at a reduced cost but still receive the highest level of service and information available. In the past investors were restricted by the amount of control they had over their investments, brokers made recommendation, pushes, and did the actual purchasing. Today with the addition of the PC and online capabilities investors can choose what, where and when they invest. By utilizing online resources investors can perform the research and analysis that was once primarily done by brokers. This new technology is having a dramatic effect on the way brokerages operate.
Since the creation of the Internet, businesses have used it as an outlet to advertise increasing customers and revenue, but with the creation and popularity of social media websites, the ways companies advertise online changed. Businesses could no longer simply post an ad on a website and wait, they had to be more involved, creating a whole new challenge to advertising via social media website. By the end of 2011, approximately 31 billion dollars will have been spent for online advertising (Chmielewski), with social media websites claiming 11% of that (Indvik). This statistic alone shows just how important businesses believe it is to advertise on social websites, however for a business to be successful with a social media advertising campaign today, it takes much more than just money. Companies online must be engaged, informative, available, and interesting to increase customer interest as well as profits.
If positioned properly, a company could effectively influence the opportunities on e-business in a well-managed manner. The real potential often comes with the application of various tools and concepts associated with e-business to the basics of business; as well as, using these tools to bring about new levels of competitiveness to companies. The presence on the internet is basically about shifting the thoughts of the former business world. It is no longer true that in order to conduct big business, you must be a big business. The internet has virtually evened the playing field in the small vs. big business arena; however, the marketplace is still an increasingly complex division where positioning is key to standing out from the crowd.
Recent technological advancement has made dramatic changes in some aspects of life, especially in sales and business. In fact, the emergence of e-business caused companies switching from traditional form of business to e- business, for many reasons, such as instant result, decreasing advertising cost, gain excessive customers simultaneously. Hence, in today’s competitive environment without implementing strong marketing tool, the chance to survive in the market is small. Thus, advertising is integrated part of promotional marketing, which ensures company success from various aspects. According to Laudon and Traver, advertisers had rapid moves from the traditional model of advertising to online advertising, which it ensures reduced costs of the more common tools of advertisement such as newspapers and magazines while outdoor, radio and television advertising had an insignificant growth.
This financial effect was the reason they the needed to improve and establish themselves in the Internet market. This Internet market was clearly the way the trend was going, as indicated by the growth of retailers such as eToys.com and SmarterKids.com. Toys R Us needed to establish itself in this market, since bricks and mortar retai... ... middle of paper ... ...strategy when the initial downsizing failed to take them out of the red or gain back lost market share. In closing Toys R Us needed capital and new ideas. They final option was to sell and bring in new investors with new ideas.