Though there are some difficulties to setup green supply chain process in organization and sometimes sales become decrease but it is a long term relationship which is profitable for organization as well as environment too. Supply chain and environment both aim are sustainability and going green, provide polluted free environment in future and reduce wastage of resources and energy. Bio product and remanufacturing are now become important for save our future generation and environment.
In today’s day and age, everyone is concerned about the environment. Our society is increasingly encouraged to “go green,” to do our part in making the world a cleaner, more eco-friendly place. Green marketing is one major strategy being used to promote such efforts, but is it effective? There is some debate about this concept, including the history of green marketing, the problems with green marketing so far, the effectiveness of marketing schemes like Sunchips and Toyota, and the strategies that could be used to increase the ability of green marketing. While protecting our planet is a noble concept, its execution seems to be a little vague.
Introduction: Nowadays environmental awareness is growing in the minds of each and every individual in the world. People are aware of the world’s environmental issues such as global warming, toxic substance usage, and inadequate resources. Governments are taking many proactive measures like campaigns to promote this problem to everyone in the world. Several businesses responded to this by applying green principles to their company, such as using environmental friendly raw material, reducing the usage of petroleum power, and using the recycle papers for packaging and so on. Green supply chain management is one of the emerging technologies in the last few years which concentrates on and environment friendly way of manufacturing products from first to last stage of its life cycle i.e., from product design to recycle.
In the midst of a global ecological crisis, architects and designers are relentlessly pursing design strategies that manage to mitigate the toxic byproducts of our consumption habits, while maximizing our use of sustainable energy sources. Meeting these challenges means more deeply integrating green technologies like wind and solar power, natural climate controls and space age materials into the building processes (Macher). Another reason that green... ... middle of paper ... ...een behavior on the part of occupants is as important, if not more important for certain aspects. As a generation, individuals need to be more aware of green energy and how to save more energy and money by living green. As a society individuals need to make green energy laws at the same time improve the economy.
Sustainable leadership focuses on leaders who have helped create products and services with positive environmental or social impact; in others they have helped build a corporate culture that rewards and nourishes employees and stakeholders in new ways. According to Maxwell (2002), successful leadership is determined by a leader’s effectiveness and impact on their organization. However, to gain t... ... middle of paper ... ... cotton and other recycled materials in its production. Yvon Chouinard is an inspiring example of how far an individual can go in the direction of making his life a grand adventure and achieving great success. Works Cited Green Economy Initiative (2011).
There is a growing need for integrating environmentally sound choices into supply-chain management research and practice. Due to this factor a growing number of companies such as Coca-Cola, Procter and Gamble, PepsiCo, and HJ Heinz are developing environmentally green products (Min et al, 1997). logistics and waste management Over the past few years, researches have been carried out that recognizes GSCM a way to create economic value for the company. This is generally because consumer response is positive to the companies that identify to be ethical and environmental friendly. In addition to having extra costs involved for the production of green product, there are evidences that show a significant reduction of financial risk by pursuing the green approach (Mefford, 2011).
Creation of the green market is a kind of an opportunity for these green entrepreneurs as it is an emerging market and not penetrated enough. These green entrepreneurs are also called enviropreneurs as they build their business which is favorable to the environment and society. The concept of green entrepreneurship is not only helping consumers in getting their green products and services, but also making people lean towards green ecosystem. Green entrepreneurship also faces challenges such as lack of substitution of the conventional products, cost controlling, redesigning, raw material and lack of R&D infrastructure etc. These challenges can be reduced in further development.
I argue that through the rapid change of global transformation, companies need to perform financially to be good cooperating citizens. Companies are expected to create economic, social and environmental value to ensure they reduce harm from their unethical environmental activities. Through this it has resulted in an increase of green washing with companies issuing green claims to satisfy the public. Organisations, governments or company’s promotes green claims based on paying attention to their environmental footprint, by making their product or service environmentally friendly. It can have an increase on the consumers theatrically changing their way of thinking by making environmental decisions.
The supply chain includes all the processes starting from the factory of production till it reaches the consumer. The Green supply chain is a sustainable version of the traditional supply chain with some changes. The pressure from different stake holders such as regulator, supplier and strategic obligations has leaded the companies to follow the green supply chain strategy. The advantage of Green supply chain for the company is to reduce cost of resources used such as energy. The other environmental factors such as environmental detoriation, decrease in the raw materials being used and increase in the pollution level has forced the organizations to look for ways other than the traditional supply chain.
Outlined are three major sustainability goals: • To be supplied 100% by renewable energy, • To create zero waste, and • To sell products that sustains people and the environment (corporate.walmart.com, 2014). This is a huge example of Wal-Mart listening to the consumer and making decisions that make shopping there a more pleasurable experience. The website also states that “environmental sustainability has become an essential ingredient to doing business responsibly and successfully. As the world’s largest retailer, our actions have the potential to save our customers money and help ensure a better world for generations to come,” (corporate.walmart.com, 2014). According to Inbound Logistics.com, Wal-Mart has recently differentiated itself through leadership, vision, innovation, and a capacity to change the marketplace (O’Reilly, 2013).