Green Supply Chain Case Study

INTRODUCTION: Friendly environment is become important for enterprises because of public awareness, government regulations, society and competitors. For this purpose green supply chain process is performing according to standards and rules. Customers are also focusing to purchase those goods which are friendly for environment. Now a days green supply chain management is popular, companies are evaluating their process and convert them in green supply chain. Due to environmental changes and effects of pollution government make tighten rule form companies and industries to remove carbon and defuses.

Corporations are contributing to the “going green” epidemic. Going green means to pursue knowledge and practices that lead to more environmentally friendly and ecologically responsible decisions and lifestyles (Middletown Thrall Library, 2008). There are several pros and cons that organizations experience when deciding to develop “green” strategies, therefore the choice must be made carefully to decide whether or not it would be advantageous to their basis. One of the most obvious of reasons to become a “green” company is the cost benefit. The operating and material costs that are required for businesses are constantly increasing, therefore in order to become more cost efficient, and businesses are recycling more thus reducing productivity costs.

The supply chain includes all the processes starting from the factory of production till it reaches the consumer. The Green supply chain is a sustainable version of the traditional supply chain with some changes. The pressure from different stake holders such as regulator, supplier and strategic obligations has leaded the companies to follow the green supply chain strategy. The advantage of Green supply chain for the company is to reduce cost of resources used such as energy. The other environmental factors such as environmental detoriation, decrease in the raw materials being used and increase in the pollution level has forced the organizations to look for ways other than the traditional supply chain.

Thinking over about the value chain activities of the company purchasing, planning, and managing the use of materials to shipping and distributing the final products in an environment friendly perspective leads to savings. In spite of all these environmental performance is too often forgotten by supply-chain managers. What Supply Cha... ... middle of paper ... ...d new business operations. Adding green activities to supply chain management means building up the relationship between business and natural environment. Nowadays environmental protection has become part of all business processes which has made green SCM more successful.

Marketing plays an essential role for consumers to be acquainted with one’s business and products. The success of the business, for most companies, depends mainly on the campaign strategies. There are different kinds of marketing; some of them might be more aggressive than the others. Its main objective is to be able to create a brand alertness, to infiltrate the wide range of market. Green Marketing also known as environmental or ecological marketing is building a stronghold in today’s business environment.

Other related business strategies such as "Six Sigma" can have the same effect. Hypothesis Development: H1: Lean manufacturing will be positively... ... middle of paper ... ...ste (preferably environmental waste) thus increasing environmental efficiency of the firm.  The paper is very important keeping in fact that it considers Environmental management as a prime factor or driving force for a firm’s efficiency. Presently we could see all the companies are surging towards a greener approach. Companies are trying hard to establish themselves as global environmental friendly firms by different certifications like ISO 14001, etc.

They do an assessment and make suggestions on some ideas of improvements including lowe... ... middle of paper ... ...ach out to your customers. These methods are better for the environment, since they are useful and will be used by your potential customers. Another idea that could be used is printing calendars on recycled paper; this could help make an eco-friendly statement. Placing ads online is a good way to reach potential customers without wasting sustainable resources. In conclusion, going green in the workplace is catchy new trend.

Certain lifestyle adjustments could stave off the ominous peril. Not only that, companies that incorporate green strategies can also benefit from adopting green business model. In recent years, the number of Green Wave Riding corporations has been ever increasing. More and more companies realize that the environment has a critical role in providing natural capital, thus mismanaging it can lead to lost of value and brand reputation damage. Industries of today have changed their operations into more sustainable ways.

In mitigating this risk now through sustainable practices, a firm ensures a better more stable future. In the next few sections this paper will show two leaders in corporate sustainability, Anheuser-Busch InBev and Walmart, who have made some of the biggest strides in reducing their impact on the environment while investing in projects to reduce their consumption of resources to become more energy efficient.

As service industries are getting more prominence in today and as we are transiting from industrial economy to service economy there is a requirement that the services provided are helping not just in the country’s GDP but also preserving and supporting our earth in terms of being eco friendly. So as we are in service economy there is greater need for the services to go more sustainable and green. Therefore the service sector in their objective of satisfying and engaging the customers also have to abide by the environmental standards and follow such practices of being green. In the study by Ernst & Young “Eco-industry, its size, employment, perspectives and barriers to growth in an enlarged EU” (EC, 2006) [5] the eco-industry is defined by the following activities in the economy: • Air pollution control • Waste water treatment • Solid waste management & recycling • Remediation & clean up of soil & groundwater • Noise and vibration control • Recycled