The concern related to the degradation of the environment has given birth to a new segment of consumers: the green or ecological/environmentally-friendly consumers. Before explaining how the STP process would affect green marketing, a green consumer should be defined. • Definition of Green Consumers A green consumer may be defined as a consumer who has concerns environment related issues. These consumers are supportive to environmental causes to the extent of switching product brands even if results in a higher cost to the consumer. The consumer will tend to only purchase environmentally-friendly or energy saving products.
Green Supply Chain Management has played an important role to achieve profit and market share by minimizing company environmental risks and impacts, while increasing their ecological efficiency. A study has shown that green supply chain management can be divided into ... ... middle of paper ... ...e of water and provide awareness about green friendly environment to general public. 10 CONCLUSION: It is conclude that Green supply chain is a new concept, need awareness and become popular in organization. Due to government pressures and make image in consumer’s mind company follow green SCM process, giving them green products and prove themselves a social responsible citizen. Though there are some difficulties to setup green supply chain process in organization and sometimes sales become decrease but it is a long term relationship which is profitable for organization as well as environment too.
In today’s day and age, everyone is concerned about the environment. Our society is increasingly encouraged to “go green,” to do our part in making the world a cleaner, more eco-friendly place. Green marketing is one major strategy being used to promote such efforts, but is it effective? There is some debate about this concept, including the history of green marketing, the problems with green marketing so far, the effectiveness of marketing schemes like Sunchips and Toyota, and the strategies that could be used to increase the ability of green marketing. While protecting our planet is a noble concept, its execution seems to be a little vague.
Thinking over about the value chain activities of the company purchasing, planning, and managing the use of materials to shipping and distributing the final products in an environment friendly perspective leads to savings. In spite of all these environmental performance is too often forgotten by supply-chain managers. What Supply Cha... ... middle of paper ... ...d new business operations. Adding green activities to supply chain management means building up the relationship between business and natural environment. Nowadays environmental protection has become part of all business processes which has made green SCM more successful.
Firstly, people should know about the company which means look at the company as a whole, not only see the green advertisements. People can look for a complete environmental story on their web site. If there is no authentic information to validate the green claims which was promoted in the campaign then possibly you are being greenwashed intentionally or by error. For instance, consumer products make some kinds of false claim about their environmental friendliness—whether it is by using a term that is poorly... ... middle of paper ... ...d on the label or not. The more experience you have putting these tips into practice, the more they will become instinct.
There is a growing need for integrating environmentally sound choices into supply-chain management research and practice. Due to this factor a growing number of companies such as Coca-Cola, Procter and Gamble, PepsiCo, and HJ Heinz are developing environmentally green products (Min et al, 1997). logistics and waste management Over the past few years, researches have been carried out that recognizes GSCM a way to create economic value for the company. This is generally because consumer response is positive to the companies that identify to be ethical and environmental friendly. In addition to having extra costs involved for the production of green product, there are evidences that show a significant reduction of financial risk by pursuing the green approach (Mefford, 2011).
One company should set their goals and target so that they can see and check their track improvements. Besides, it also can help manager who in charge in facilities to assure the accounting department to invest in new technologies, when necessary. The company who has not take green steps in manufa... ... middle of paper ... ...y burning in thermal oxidizers. In the future, the Fumes to Fuel concept can replace existing air pollution systems because they practice the concept of lower the energy consumption and minimize the greenhouse gases. In reality, green manufacturing is vital in preserving our natural resources for next generations.
3. How recycled activity can create awareness among consumer to buy and use recycled product. 1.http://green.hotelscombined.com/Gyh-The-Business-Case-For-Sustainability.php 2.http://www.organicconsumers.org/bodycare/sunscreen.cfm This page show us that the others product also can be success by using or can be made from organic element. 2. The company use green color as background in their advertisement/ photo.
"According to the American Marketing Association, green marketing is the marketing of products that are presumed to be environmentally safe. Thus green marketing incorporates a broad range of activities, including product modification, changes to the production process, packaging changes, as well as modifying advertising." Owing to the globalization, most enterprises standardize the marketing strategies around the world, so as to benefit from large-scale economics, including production, logistics, marketing, management and so on. Hence, these enterprises are greatly influenced by green marketing. For those enterprises that do not catch up the green marketing strategy, they would be gradually be excluded or eliminated.
It can have an increase on the consumers theatrically changing their way of thinking by making environmental decisions. Companies will aim to spend more money and time on sufficiently being green and making eco-friendly choices to lure the consumers to buy their environmentally friendly products and services. However, some promotion of green claims can actually operate in a way that is damaging the environment. Misleading advertisement and unsubstantiated claims about the environmental benefits of a product is very deceiving to consumers. This is called green washing, creating a benefit by appearing to be a green company.