Helping Green Marketers Make More Green In this constantly changing economy, companies are continuously looking for new ways to set themselves apart from their competitors. In recent years, environmental, or “green,” marketing has become a new trend. The movement first started in the 1970s during the hippie movement in which consumers began to express concern for the preservation of the environment (Jenkins and Kähler). On top of this increasing environmental awareness, now consumers are also beginning to care a lot more about what goes on behind the scenes in the companies that they buy from. People want to support companies with a conscious.
“The term ‘green jobs’ encompasses a number of fields, ranging from jobs that increase energy efficiency and reduce waste, to those that protect biological diversity and decrease dependency on polluting technologies” (Griswold). Green jobs cover a wide range of categories, which means that they can be used to improve many aspects of day-to-day life. The overall objective of creating green jobs is to bring a fundamental change to the thought process of consumers and producers on conservation problems (Griswold). If a substitute for energy and its management is not found, society will be run into the ground both environmentally and economically. This is detrimental to the economic survival of the United States.
In today’s day and age, everyone is concerned about the environment. Our society is increasingly encouraged to “go green,” to do our part in making the world a cleaner, more eco-friendly place. Green marketing is one major strategy being used to promote such efforts, but is it effective? There is some debate about this concept, including the history of green marketing, the problems with green marketing so far, the effectiveness of marketing schemes like Sunchips and Toyota, and the strategies that could be used to increase the ability of green marketing. While protecting our planet is a noble concept, its execution seems to be a little vague.
The Road to a New Economy: Why Alternative Energy is the Best Option for the Planet Carbon dioxide and other hazardous fumes in the Earth’s atmosphere are the leading causes of climate change. Alternative energy resources should be more commonly used because consumers will save money in the long run, the environment will be cleaner, and a new generation of technology will begin. “A century and a half of burning fossil fuels has released 360 billion tons of carbon dioxide into the air and shifted the global climate. Reliance on imported petroleum also threatens America’s economy and national security. These challenges could soon trigger another radical transition, this time toward renewable energy sources like solar, wind, hydroelectric, and geothermal” (Powell 56).
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(2013). CapStar Commercial Realty-Retail, Office, Industrial, Business. Going Green the Effects of Going Green on the Economy. http://capstarco.com/going-green-the-effects-on-the-economy. Morse, A., (2014).
Retrieved from http://www.ehow.com/facts_5872818_green-architecture-principles.html Wong, L. Energy Efficient Homes. What Are Green Building Design Principles? Retrieved fromhttp://www.ehow.com/facts_5038834_green-building-design-principles.html Dr. Tidy, C. (2010). Patient.co.uk.
Global warming and other catastrophes are always in the news these day. There are so many movements to save the environment and to limit our carbon footprint. A recent trend in building to help out with the environment is called Green Building. Green Building is energy efficient building that saves money, energy and helps the planet out. Green building is a viable alternative to traditional materials that everyone can benefit from.