Greek Restaurant

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Alexandria Tavern’s- "a Greek restaurant," unlike a typical restaurant, will provide a unique combination of excellent food at value pricing with a fun and entertaining atmosphere. Alexandria Tavern’s is the answer to an increasing demand. The public wants value for everything that it purchases, is not willing to accept anything that does not meet its expectations, and wants entertainment with its dining experience. In today's highly competitive environment, it is becoming increasingly more difficult to differentiate one restaurant concept from another. Alexandria tavern's does this by being the only Greek restaurant in the area. We will provide our customers with unique Greek food with Greek entertainers every week. This plan is prepared to obtain financing for the initial launch of this concept. The financing is required to begin work on kitchen design, manuals and recipe books, site selection, equipment purchases, and to cover expenses in the first year of business. The financing, in addition to the capital contributions from the owners, will allow Alexandria Tavern’s to successfully open and maintain operations through year one. The initial capital investment will allow Alexandria Tavern’s providing its customers with a value driven, entertaining dining experience. Successful operation through year three will provide enough cash flow to be independent in year four. Objectives Alexandria Tavern’s objectives for the first three years of operation include: -To get a good market share in Jyväskylä restaurant business. -Keeping food cost fewer than 35% of revenue. -Keeping employee labour cost between 16-18% of revenue. -Building a good reputation in business life. Operations Facilities & Offices The res... ... middle of paper ... ...reate a reputation of quality, consistency and uniqueness of food that will make us the leader of a new style of dining. Milestones After the restaurant opens, we will keep a close eye on sales and profit. If we are on target at the end of year 1, we will look to expand to bigger markets, maybe another unit in some other town. Risk Evaluation With any new venture, there is risk involved. The success of our project depends on the strength and acceptance of a new type of restaurant in town. After year 1, we expect some copycat competition in the form of other independent units. Chain competition will be much later. Exit Plan Ideally, Alexandria Tavern will be the market leader of Jyväskylä in 5 years. At that time, we will entertain the possibility of a buy-out by a larger restaurant concern or actively seek to sell to a new owner, to gain good profit.

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