Gratification In Advertising

In society, everywhere we look we are surrounded by advertisements. Whether it is television commercials, billboards or flyers. Advertisements encourage people to purchase the product that they are offering. It is important to not only make the advertisements clear on what they are trying to sell, but also to actually make the advertisements to represent or symbolize something. Print advertisements are a very effective way to reach the masses, because advertisements in print, color, text, and photography attract attention and enhance visual presentation of the product. The 1962 two Budweiser advertisements displayed a group of men drinking Budweiser and enjoying their time, but the advertisements also showed a racist paradigm between white

President Kennedy’s blockade of Cuba, the death of Marilyn Monroe, the Cuban Missile Crisis, and independence in the Caribbean have all created both gratification and despair during this era. However, it was really the conflict between African Americans and Caucasians that created these two ads. In this time, black Americans wanted to change the United States into something with equality and civil rights for themselves, and soon the rest of the minority races. However, they weren’t able to because many whites have humiliated and insulted them to the fact of giving them nothing at all, but they never gave up. One of the most successful African American magazines, Jet was created to

The meal can be viewed more easily than the other ad, because the table is slightly larger and slanted a bit more to see what they are eating. Their meal features a jar of olives that one man is getting out with his fork, chicken, mashed potatoes, crab cake, and what looks to be cornbread or dinner bread. The men in the ad seem to dress well, with only one of them wearing a suit and tie. The man in the light blue shirt is holding the two beer bottles away from the others in a way that he is hiding it from them. He could be stealing them from the host, who could possibly be the man in the red shirt, or anything else. The kitchen that the men are in looks very different, with coffee maker on the countertop, refrigerator that looks outdated, and the plain white pattern on the wall. The number of beers in this ad is eight, compared to the nine in the other ad, and the text below the ad is simpler, with “good friends” just “swapping ideas.” In addition, the phrase “this is fun” leads to an ellipsis, because something subliminal is happening that a reader would not expect. The colors seem more bright and lively, with the man’s red shirt being a focal point. Just like the other ad, there is no female