Graphic Designer: April Grieman

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April Greiman is a contemporary designer who is recognized all across the world. Through her life she is known as the first designer to use computer technology. Her work is signature for her use of different materials, texture, and color. She has also inspired many people, and has been inspired by many professors and artist in her lifetime. She continues today to impress people with her knowledge of graphics, architecture, and environment.

April Grieman was born in New York City in 1948. She studied art in Switzerland at Basel School of Design. She then studied at the Kansas City Art Institute. After graduating, she moved back to New York City to work as a freelance artist until 1976. This same year, she moved to Los Angeles, California, where she opened “Made in Space, Inc.” This became a well-known graphic design studio. In 1980, April Greiman was among the very first graphic designers to fully realize the design potential in the Macintosh Apple computer. She also picked up on Quantel Painbox digital technology. She is one of the most influential graphic designers using the digital media. In 1982, Greiman became the head of the design department at the California Institute of the Arts. In the 1990’s, she wrote and published a book called “Hybrid Imagery: The Fusion of Technology and Graphic Design.” April Greiman has worked as a designer for the MAK Center for Arts and Architecture in Los Angeles. Since then, April continues to work today for companies such as Espirit, Benetton, Sears, and AOL/ Time- Warner, Microsoft, the US Postal Services, and the architects Frank O. Gehry, RoTo Architects, and others. April Greiman has received numerous awards and distinctions for her work.

April works at the border some of the discipli...

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...itional photographic images and cutting- edge digital images, including a life-sized self-portrait. These images were various personal images with personal significance. She told her audience to “think with the heart” and reach her audience emotionally. This was one of the first major commissions that started her successful on going career.

Another successful commission was the design for Cerritos Center for the Performing Arts as seen in Figure 2. This was commissioned in 1993 in Southern California. In this project, she worked closely with RoTo Architects. German had been sought- after for her expertise in color, surfaces and materials. She is known for this piece for the materials and color applied to the buildings interiors, exteriors, and campus. With this building she included the design of exterior tiles and other architectural elements and printed pieces.

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