Graphic Design History: Paul Rand Is The Designer

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PAUL RAND Brandon Rivette Art 333: Graphic Design History November 30, 2017 PAUL RAND Background Paul Rand is the designer I will be talking about in these next few paragraphs. I chose Paul Rand for a couple of reasons. Before this semester, Paul Rand`s name has never been brought to my attention. Paul Rand`s name was first brought to my attention in my publication class. During that class we talk about Rand`s work and the designs he has created. Some of the most famous logos we see each and every day, I never knew they were his designs. Another reason why Paul Rand`s is intriguing to me personally is his techniques and approaches in how he creates his works. Rand was a take it or leave it type of guy. He showed his best designs…show more content…
Rand`s process was not to have a set structure, but more of a freeform layout. Rand used many mediums to create his designs like photography, collage, and type especially. Rand was a risk taker which I believe is a great quality to have when designing, because you’re trying to create from ideas that have never been done before. A successful design puts your name out there, which creates more of a following and people ask for more. Rand`s major approaches he used in his designs were shape, color, space, and contrast. Designing my brochures from Paul Rand`s style and approach was a great learning experience for myself. Taking in what he based his approaches on is how I approached my designs as well. With the brochures I created I based the covers off a couple of Rand`s famous logos. My brochures were based on Antioxidants and fats and oils. I wanted to take uninteresting information and create designs that make them stand out to people. Like Rand`s approach, I wanted to engage the audience. If the approach is good, the design is working. That is what makes a successful graphic…show more content…
Rand`s Next logo is a 3-D cube that is place on an angle. The cube is black with white outlines. The typeface is 4 colors: red, yellow, green, pink. A simple design and it draws your attention right away. I designed mine as well with the black cube and white outlines, but with the colors: blue, burgundy, purple, and teal. The type inside the cube is (FATS) which I based off my information. From a distance, my design also draws your attention, in which Rand`s approach work again with the contrast. The black with the light colors helps draw you in. I also used the same typeface throughout the brochure to keep it balanced. I used a lot of shapes with contrasting colors to keep the flow moving. Simple approaches are true to

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