Graffiti Whale

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Recommended: The effect of advertising

Today, advertisements play a crucial role in our media. The key to advertising is to pull their audience in and make them aware of certain issues and new products. While making informative advertisements, the creators will pinpoint a certain group of viewers. By targeting a certain range of viewers, the advertisement then becomes more effective. Static advertisement allows everyone to become involved and gain knowledge of new products or issues of the current times. The advertisement that caught my attention was the “Graffiti Whale”. This ad was created by WWF (World Wide Funding for Nature) which provides international funding for projects that help extinct animals and global warming. WWF is an organization that promotes harmony between nature and people. My first impression of this advertisement represented how whales are going extinct and no one really cares to stop this travesty. Also, as we all know, graffiti is just another way of vandalizing property. This advertisement is meant for showing that people are vandalizing our oceans where these extinct whales are living. The creator of the ad wants people to feel sorry for the whale, in making the audience feel sorry by donating to the actual cause. There have been numerous stories about people destroying our oceans, and it needs to come to an end. This ad targets the younger, women generation. Graffiti is written on a whale and the younger generation (early 20s-30s) will immediately have their attention focused on the ad. Mostly older people know that it’s destructive and displeasing to the eye. An older person usually finds graffiti disrespectful to the property. The younger generation is more ambiguous and would do anything for a cause. Using graffiti in the ad would ... ... middle of paper ... ...t away to the organization. Kairos is a big part analyzing an ad. Putting an ad out during certain times can help persuade people with the cause. The ad was made public around the time of the International Whaling Commission made a new proposal of whale hunting. The new proposal would allow whale hunting in certain areas around Switzerland. WWF wanted to show the world that they are completely against the new proposal. In the bottom corner of the ad “what will it take before we respect the planet” refers to the whaling proposal. This advertisement plays with human emotions which the company uses in order to obtain donations. World Wide Funding for Nature is trying to make more people realize that we are destroying nature. By showing a whale with graffiti written on it, explains how people would care more if it was a building rather than destroying the ocean.

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