Individual Research Report: Jason’s the Gourmet Grocer
Introduction
Organization Background
Jason’s the Gourmet Grocer is a luxurious gourmet supermarket that appeals to the taste of the affluent community in Singapore. Discerning shoppers will rejoice at the vast selection of high-quality international products and brands from around the world, which ranges from gourmet delicatessens, exquisite international wines and gourmet cheeses that are perfect for fancy get-togethers.
The brand’s logo carries the following motto: “The Gourmet Grocer, Fine Food and Wine”. Since when it first opened for business in1975, Jason’s the Gourmet Grocer has remained true to its motto, and has been successful so far in being a synonymous brand with the opulent lifestyle of the affluent and has consistently delivered quality goods, products and services to its customers.
a. Statement of the Problem
This study is designed to investigate the feasibility of conducting food-sampling of the various international brands of food products that Jason’s the Gourmet Grocer has to offer and determine if it has a strong co-relation with the sales of their products.
b. Significance of the Problem
The reason behind exploring the food-sampling market in Jason’s is because it is every business’s responsibility to explore methods that will help improve sales and increase revenue.
c. Purpose
The goal of this research project is to:
• To have a better understanding of consumer behaviour, attitudes, needs & wants.
• Position services and products in such a way that will increase the targeted consumers’ awareness of the products.
• Increase sales and overall revenue.
However, we chose to focus on one particular area for our project, which is Food-Sampling in Jason’s G...
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The results of the survey showed that Due to a shift in consumer lifestyle, (busy lifestyle, consumers getting increasingly affluent) people are leaning towards quality convenience foods.
Readily-prepared food and gourmet delicatessen are the most popular food-testing choice.
Customers are open and welcome food-tasting, and are more likely to purchase after food-tasting.
5. Summary and Conclusions
a. Restatement of the Problem
b. Description of Procedures
c. Major Findings
d. Recommendations for Further Investigation
Set up a loyalty program
Collaborate with banks for rebates and discounts
e. Conclusions
After analyzing the data collected throughout the entire project research, I can safely conclude that consumers are highly receptive to food sampling in Jason’s the Gourmet Grocer, especially when comes to products that are new or unfamiliar to them.
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