Google announced $55 billion in total revenue for 2013, which is 189th on Forbes 500 list, the majority coming from advertising (Google Investor, 2014). On top of this their profits exceeded $15 billion. Despite a narrow revenue stream, Google’s broad product range is also a measure of their success. Part of the strategic developed of the company has been through diversification. This has been achieved through commitment to a policy of bold and aggressive acquisitions, currently they hold over 100 products in their portfolio.
It took the company till 2001 to be profitable because of its great financial performance. From there they sold 19.6 million shares from which they raised $1.7 billion dollars. Today, Google has continued to expand from being a Web search company to offering an increasing array of services. It has now over 50% share of the total search market. In 2005 Google incorporated "Google Payment Corp." as he is working on a PayPal-like payment system.
The following are the strength, weaknesses, opportunities and threats of Google: Strength: Google is the leading company in search engine having more than 65 % of the market shares, making it extremely difficult for the competition to imitate or come close. Its capacity to engender user traffic produces a massive amount of information through the number of hits it gets, estimate per month of 100 billion, which provides information on consumers’ shopping habits, and it’s utilize to improve the tools used by users, provide what consumers need, and attract more users. In addition, it attracts recognize brands which brings the biggest revenue to the company, more that 90%, due to the popularity Google has. Google is also getting stronger with the introduction of Android as well as other mobile technologies that will help in the present and future increase of revenue from other venues. Moreover, its acquisition abilities, with a cash in excess estimate at 64 billion in 2015, gives Google the opportunity to buy more companies and increase its power and dominant in the market share as well as give them the advantage of continue
One of these amazing businesses is Google. This business has accomplished a lot in its time and is still flourishing in today’s business world. Amy people around the world own stocks in Google and many people take pride in that. Sometimes companies do a stock split to increase the number of shares in the company and increase the amount of control founders have to make the business better. This is exactly what Google did.
Google is a public corporation that deals with Internet searching, advertising, and Web-based computing technology. All these have developed from an initial search engine and the company continues to advance even to date with partnerships and acquisition of other companies and products. All of these are due to its formulation and maintenance of a unique corporate culture that other organizations have to follow in order to be as successful (Rachet, B. 2014). What makes up Google 's strong culture are values that are widely accepted and strongly held (Rachet b.
As you will discover they went on to create the single largest search engine in the world. Today Google performs over 5 billion Internet searches a day and as a result of paid advertising and various pay forums generates revenues in excess of 3 billion dollars. In overview google’s mission is to organize the world’s information and make it universally accessible and useful (Google.com, 2004, 1). Since its creation in 1995, Google has since evolved not only into the worlds largest Internet search engine, but is also one of the Internets largest advertisers. Strengths, Weaknesses, Opportunities, Threats and Trends (SWOTT) 1.
Introduction Google was created in 1998 due to the need for a more efficient Search Engine. Actually Google is one of the most successful internet based companies since the booming of “dotcoms” in the late 1990s and remains a leader. This success is based on its great organisational practices and core competencies. Google´s success is not only in its technology and the functionality of its product; it´s also in its aggressive ability to get profits innovating, which is critical to their workforce because it operates in a global market. Through innovations, Google has expanded its services and features.
It will first outline the methods that google used to motivate employees. Then, it will link them to the motivation theory and analyze the strengths and weaknesses. Finally, it will evaluate the methods google used and suggest other appropriate methods. Google has been ranked as one of the best employers in the world repeatedly in recent years (CNN, 2014). Google earns a high profit and develops numerous innovative products every year because of the effective motivators (Sullivan, 2006).
First, Google must protect its proprietary search algorithms accounting for its success to date. If such methodology reaches competitors, its competitive advantage is suddenly lost. In addition, it must be able to maintain its competitive advantage over Microsoft in areas of expertise. Microsoft is a proven industry leader in many aspects of technology, having the financial strength to compete in every capacity. Key Accounts The growth in revenues that Google is experiencing is astonishing.
There are substitutes for Google that are used based on the internet user preference like Yahoo, Bing and MSN. The weaknesses that are within Google is that they heavily advertise which is where the majority of the revenue comes from. The lack of compatibility with technology and secrecy. Google has kept the algorithm that is used to develop search queries based on relevance a secret. This is some that can be licensed and utilized to capitalize on additional revenue but it mainly gives Google the majority control of the internet.