Google: The SWOT Analysis Of The Google Company

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Planning is determining organizational goals and a means for achieving them. Planning is also the best way to improve the performance. It can encourage people to work harder to achieve the goals. So, the planning is very important and you must have the clear plan for your business. For example, Google which is the high technology firm that makes money from selling search-based Internet advertising, but Google says that it is not in the advertising business, but in the business of organizing the world’s information. Even though Google spent $1.65 billion in purchasing of YouTube to adhere to the business, but with YouTube, Google now helps users access and organize video content. The objective of Google is to organize the world’s
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SWOT analysis is a management tool which is used by more corporate organization in making the decisions that helps the organization to be more stable and sustainable in the long term. Bono and Heller (2005) and Stettinus et al (2007) suggest that one of management's trustiest tools is the SWOT analysis. SWOT is an acronym for Strengths, Weaknesses, Opportunities and Threats. Strengths
Open source products and services. Mission of the Google is organizing the world’s information and making it universally accessible and useful. It also same with the Google products, likes the Google maps, calendars, drives, OS or the advices. Google’s products can be used with any OS or mobile device without charges.
Culture of innovation. Every year, there are many products offered by Google. According to the Boston Consulting Group (BCG), Google is the second most innovation business in the world. Google emphasizes its innovation work culture as one of its main competitive advantages.
The largest group of internet users. Google has an access to 79% of the world desktop search market users and 89% of the users of mobile search market users. So, these internet users represent a large market that Google can use to promote and sell its products and
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