Google, Inc. Case Study

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Introduction: Google, Inc. is a multinational technology company that specializes in technical products and internet related services. The company was founded by Larry Page and Sergey Brin, who are both graduate students at Stanford University. In addition, around “January of 1996, the pair began collaborating on writing a program for a search engine dubbed BackRub, named after its ability to do back link analysis” (Bellis, M. 2014). BackRub first appeared to be on Stanford servers until Brin and Page decided to change the name of the search engine to Google in 1997. On September 4, 1998 Google becomes a corporation as “Larry and Sergey open a bank account in the newly-established company 's name and deposit Andy Bechtolsheim 's check” (Our…show more content…
For instance, the corporation invested “$100 million into cybersecurity firm CrowdStrike” (Hackett, R. 2015). CrowdStrike is a startup cybersecurity firm that provides next generation endpoint protection platforms for consumers. Another service that the corporation should look at investing in is cloud security. For instance, “42 percent of the small portion of organizations not formally using cloud yet said security issues were the reason” (Companies investing in cloud, security. 2015). It is important for the corporation to invest in cloud security because many businesses are now using a cloud service to back up their confidential documentation in another location. One final consideration for the corporation to look to investing in an Identity and Access Management service (IAM). For instance, “according to research firm MarketsandMarkets, the IAM Market is expected to grow 15.1% over the five years from 2013 to 2018” (Wilson, S. 2014). Many companies such Okta, Microsoft, and IBM offer their own IAM service for consumers to use. It is important for google to look into investing in cyber security as many cyber security industries are continuing to thrive by offering reliable security products and services to protect businesses from security

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