Once this analysis completed, Google can plan strategic plan to utilize their strengths, improve upon their weaknesses, maximize their opportunities, and eliminate threats that can endanger their growth as a company. Google External Environment Political, economic, and technological are three factors of the external environment that Google must identify with doing an external analysis. Political factor can profit Googles growth through different markets. Chinese’s and US government placed an obstacle for any growth that Google had in these markets. According to Google 2009, “They viewed Google as a monopoly and request authority to monitor its activities.
If the Google agreement is approved by the Justice Department, ethical issues would come into question. The issues addressed in this paper include whether the agreement creates a “legally sanctioned cartel for digital book rights”4 and if the public benefits outweigh the monopoly consequences. Google has the network, storage, man power and funding to make this digital library a possibility, yet is this justification enough to give one company so much concentrated power over information access? Using the utilitarian approach, arguments both for and against the Google library agreement can be supported. First the audience should be established.
Google is well aware of this danger, so it remains to be seen if they can evade it. It's always dangerous to attempt to summarize a company's whole strategy in a short blog post—Google's strategy is far more diffuse and nuanced than this. But it helps us to try to simplify things to their essence, even at the risk of oversimplifying, because it helps us understand the forces at work in Internet marketing. Understand that what Google wants to do might not happen, but it is certain to affect what others do and what eventually does happen in Internet marketing. If you pay attention to these broad themes as you do think through your marketing strategy, you'll be more prepared for whatever does come along.
Which, in turn, allows for one's 4th Amemdment rights to be further diluted because the "criteria for determining that a search is constitutional is: if it does not violate a person's reasonable or legitimate expection of privacy." [4,7] Will Google's bold move start a wave of new uses of customer's "private" data that may further errode privacy by showing that our expectations of our personal mail, phone conversations, or other forms of communications, are public domain, or atleast free to bartar with in order to obtain other services? At what point can this spiral effect on our rights to privacy be reversed, if at all? Already, there have been complaints from Europe , where there exists stricter data protection policies than the US,due to many factors that include the events of September 11 as well as the stance on self regulation on privacy issues here in the US[5,6]. Atleast 31 organizations "have written a letter calling upon Google to suspend its Gmail service until the privacy issues are adequately addressed."
Retrieved from http://search.proquest.com.proxy1.ncu.edu/docview/1349414180?accountid=28180 Stylianou, A. C., Winter, S., Niu, Y., Giacalone, R. A., & Campbell, M. (2013). Understanding the behavioral intention to report unethical information technology practices: The role of machiavellianism, gender, and computer expertise. Journal of Business Ethics, 117(2), 333-343. doi:http://dx.doi.org/10.1007/s10551-012-1521-1 Westermeier, J. T. (2004). Ethics and the internet. The Georgetown Journal of Legal Ethics, 17(2), 267-312.
ANALYSIS: Questionnaire Analysi... ... middle of paper ... ...saction when going for an online purchase. • Featuring in the top search results was found out to be a factor affecting the customer acceptance of online branding. • When customers go about searching for a product, they should use the correct keywords for search. LIMITATIONS OF THE STUDY • Since consumers preferences and tastes are subject to change, the findings of the study may not be fully relevant at future time period. • Some respondents might have given biased answers which can have an effect on the findings of the study.
Introduction: The High Court decision in Google Inc v Australian Competition and Consumer Commission (ACCC) has played a significant role in clarifying the precedent for intermediaries publishing misleading/deceiving third party advertisements. The issue of contention, misleading and deceptive conduct, falls under section 52 of the Trade Practices Act 1974 (Cth) (TPA), now section 18 of the Australian Consumer Law. The following will analyze the majority judgment of French CJ, Crennan and Kiefel JJ in absolving Google of liability under s52 and the subsequent implications. Facts: When a user types a search term into Google organic links appear in order of relevance (Tonkin, 2013). Contrariwise, sponsored links are purchased, triggered by keywords the advertiser enters into Google’s ‘AdWords’ program, allowing their link to gain more prominent exposure (Sands, 2013).
Some privacy groups are suggesting that Google’s automated searches would violate the privacy laws of certain countries like Germany [2... ... middle of paper ... ...services and Google should strive to remain ethical and committed to the privacy agreements made between the company and the users Bibliography Google.com, 28 Apr. 2004, https://gmail.google.com Jan Libbenga, 8 Apr. 2004 , The Register, 28 Apr. 2004, http://www.theregister.co.uk/2004/04/08/gmail_germany/ Simon Davies, 19 Apr. 2004, Privacy International, 28 Apr.
This essay throws light on the Google antitrust case in parallel to understanding the various mechanisms that work behind the case. The essay closely examines how globalisation
Section 1 outlines the nature of online disputes pertaining to the conflict between trademark law and domain names. Section 2 highlights how the jurisdictional nature of trademark law may in fact cause domain naming disputes and act as a hindrance to resolution. Section 3 presents an overview of the current efforts being made to resolve the conflict between trademark law and the domain naming issue. Section 4 is a critical analysis of the effectiveness of current dispute resolution policies. Section 5 summarises the progressive effectiveness of tr... ... middle of paper ... .../background/internet/Bensusan.htm Panavision International L.P. v Toeppen 141 F.3d 1316 9th Cir.