Google started a big improvement to the internet when it first introduced google Fiber, as the customer could have 1gp network speed for 70$ per month, which was both cheaper and faster than their competitors (Smith, Maher, Bogen, & Lippincott , 2015) however, this huge achievement that increase the value of their market share, google was faced by the problem of sails declaration, and low quality and unsatisfied customers of Fiber optic, which later was sold in lower cost which lead google to have a loss in their future profits.
2.4. knowledge apply:
Knowledge application is the process of using knowledge by individual which is provided by other individuals who is “specialists in the field” without acquiring, or learning that knowledge. Each
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On the third phase which was output, google did find solution to increase the network speed and with low cost comparing to competitor’s costs, by using Fiber optics, and apply it to as much nations as possible, so that the company will achieve higher profits and higher market share and satisfy their customers. conclusion: To conclude, stock market is one of the most important method in measuring the successful of any organization, as long as it provides the company with high return from the amount people pay for buying the organization stock to participate in the company growth, and the company get cash for making new upgrades to their way of operating. In the case that was mentioned above (google Fiber case study), customer satisfaction is a big element that effects the company stock value and the stock market overall evaluation of the company, based on that when the company faced the risk of losing customer satisfaction, and lose in the stock market, and the challenge of enter the international market, google start analysis their problem and find solution by using the following knowledge applicant steps; knowledge capture; manager allocate the problem in the company, discover, share, throughout apply; which the organization start to develop solution, at last the company found the solution to satisfy its customers, and expand its market share, and to keep increasing the level of sales in the company in
Google is multinational public corporation of United States of America that invested in cloud computing, Internet search and several advertising technologies. Its main business is to develop and host Internet based products and services. The company makes profit through “AdWords” which is internet based advertising program. The CEO of the company is Eric Schmidt. The company was founded by Sergey Brin and Larry Page who are known as the “Google Guys”. In the beginning the company was registered as a private entity. In 2004 the company’s status changed from private to public concern. After the status of company changed Eric Schmidt, Sergey Brin and Larry Page signed an agreement to work together at Google for twenty five year. The agreement will expire in 2029. The aim of the company was to make information universally available in an organized manner. Since then they have been doing this job excellently. The company’s headquarter is located at Mountain View, California.
Google is a well-known free net-search service that millions of people use around the world every day. Every time we don’t know the answer to something right away we take out our smart phones from our pockets and google it. The possibility to be able to google in a search engine is all to co-founders Larry Page and Sergey Brin. Google was created in September 1998. The website can be used in 120 different language and more. It has 97% revenue in advertisement, making almost all of its profit on advertisement. Google is valued at USD $100 billion, first company to be known to be valued at this amount. The company was started up from a garage in Menlo Park, California.
As a result, Google does need to increase its Capex to account for the growth of two of
Additionally, there are other online companies that compete against Google- including Facebook and Apple- thus placing it in a competitive market as opposed to a monopoly. In the Internet market, the barriers of entry are low, so it wouldn’t be very difficult for one to create their own search engine and essentially “compete” against Google. At once, Google was in its state of infancy, with competitors such as Microsoft and Yahoo, to which they eventually surpassed in terms of users. Google remains victor against its competitors by constantly changing and making updates to its products, thus attracting more consumers and making it unnecessary for the government to intervene. Google serves as the model for a “successful company” since it was born into a market in which there were two big competitors and it eventually surpassed them and bought out various Internet sites. If Google’s success was punished, other companies would be discouraged from growing and competing against other firms in this market since it will not be able to reach the success of Google without various anti-trust policy
“Google’s mission is to organize the world’s information and make it universally accessible and useful”. With this mission set the company created Google Zeitgeist which at every end year sums up what millions of people search for, still continued every year. Google is able to a hold a competitive advantage over its competitors such as ask.com and msn because it provides to its users with services such as cloud computing, software and online commerce and much more.
Google success can be seen in its staggering revenue figures. Google announced $55 billion in total revenue for 2013, which is 189th on Forbes 500 list, the majority coming from advertising (Google Investor, 2014). On top of this their profits exceeded $15 billion. Despite a narrow revenue stream, Google’s broad product range is also a measure of their success. Part of the strategic developed of the company has been through diversification. This has been achieved through commitment to a policy of bold and aggressive acquisitions, currently they hold over 100 products in their portfolio. This gives them broad awareness, vast economies of scale and sustainability across their product-lifecycle and Boston matrix (Hooley et al 2008).
At the beginning of launching of a search engine in China by Google, the firms need was to incorporate the Chinese language into the Google search engine. However, Google gave the Chinese government mandate to decide the content that would be censored. Later, the Chinese search was shut down by the government. As a result of this, Google decided to put a computer in china to help investigate illegal sites of websites. The computer was programmed outside the vicinity Chinese government which helped Google identify the restricted websites. And as a result, Google launched a new product that gave users the best and high quality internet services.
Google makes our life easier. The company has grown from when it was founded in 1998 by Larry Page and Sergey Brin, to provide around fifty different products beyond the basic Google search. With the multitude of technologies, that vary from maps to docs, Google’s job consists of making it quicker and easier to find the information needed to get what you need to your task done. Google builds the background programs and helpful tools that millions of businesses use to succeed, as well as create products for the web that help the environment, and people get what they want on the Web faster. The culture at Google is based all around the people. The people are very intelligent and determined to achieve the companies shared goals. Everyone at Google has an o...
Google Inc. (NASDAQ: GOOG, NASDAQ: GOOGL), is an international information technology pioneer that specializes in what way individuals access and interrelate with information over a wide variety of platforms. Google has changed a lot since it first started. In 1996 Google's creators, Larry Page and Sergey Brin made BackRub, the first version of Google. It was online for a year before they renamed it Google. The company continued to change after that by releasing Google Toolbar and Google AdWords in 2000, and in 2001 Google Groups. In 2001 the image search was released, and in 2002 Google News. In 2003 Google bought Pyra, the creators of Blogger, and released Google Book Search. Then, in 2005 Google Maps, Google Earth, Gmail and Google Talk were released. In 2006 Google acquired YouTube and SketchUp, and released Picasa, Google Docs, Google Financial, Google Calendar, and Google Trends. In 2007 the sky was featured in Google Earth, and Street View was introduced for a few cities in the U .S. Google Chrome was released in 2008 and 10 more languages were added to Google Translate, making the total of supported languages 23. The ocean began being shown in Google Earth in 2009, and the Nexus One smartphone was also released. Today, Google has many more projects than those listed and seems to want to expand into almost anything it can get its hands into.
The Google company has engaged the controlling location and position in its industry since the launching due to its unique product which is a result of its unparalleled working location. Google has moved out on to achieve the largest share of online searching engine as it affords its users with a product that is difficulty exchanged even though there are a lot of challengers. By analyzing and examining the internal and external environment of the company, it is obvious that Google company is running un efficient machine, giving attention to the most of customers and it ensure that it offers a quick and reliable product to its customers.
Google continues to grow and innovate. Google focuses on the user and all else will follow. Since the beginning, they have focused on providing the best user experience possible, and take great care to ensure that they will ultimately serve their customers(Google.com n.d.). In relation to market development and product development the core values “Its best to do one thing really, really well (Google.com n.d.),” fits in with these strategies. “You don’t need to be at your desk to need an answer (Google.com n.d.),” describes Goggle’s innovation to mobile platforms. “The need for information crosses all borders (Google.com n.d.).” Google company has grown and has offices in more then 60 countries, maintaining more then 180 internet domains, and serve more then half of their results to people outside of the United States, and this relates to concentrated growth strategy. “Great just isn’t good enough(Google.com n.d.).” Google continues to strive to reach for better ways of doing things, through innovation and integration, continue to improve things in unexpected ways (Google.com n.d.).
All forms of commerce will benefit from fibre optic connectivity as it will lower the cost of communication, which is a vital part of any business. New opportunity for the growth of the data market will emerge as cheaper bandwidth should translate to more users.
Google will be successful in the future. In the meantime profits continue to soar and Google will continue to innovate, employing the high qualified experts in the field.
Google Inc. is a company that started in 2002 and has gradually grown to become an international technology company. Google’s business is mainly focused around vital areas, like advertising, search, operating platforms and systems and platforms, hardware products and enterprise. The company produces its revenue mainly by distributing online advertising. Google also produces revenues from Motorola through selling products. The company offers its services and products in over 100 languages and in over 50 regions, territories and countries. The company assimilates various features in its search service and gives dedicated search services to aid users modify their search. Google also gives product-listing advertisements, which comprise of product information, like price, merchant information and product image without needing ad text or extra keywords.
The first and more important implication was downsizing the workforce trying to keep the most skilled workers and relocate them in the areas of need. Some of the threats for Google were trying to keep up with the competition, which it was aggressive. Many companies were trying to the same road of connecting people with information on the web. The biggest competitor for Google was Microsoft Corporation with its search engine Yahoo. Moreover, other companies were competing against Google from start-ups to well formed companies that were trying to develop search technologies. Also, had high competition in the advertising area where pay for performance was a great way to acquire new customers. However, the best service that Google launched was the language service offering fifty foreign