Google Glass Case Study

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Introduction
Every new technological breakthrough our society takes on forces a change in the social norm. The groundbreaking Google Glass augmented reality (AR) technology could tremendously advance our society for the better; however, ethical concerns cause people to fear the new technology instead of embrace it. AR “refers to a wide spectrum of technologies that project computer generated materials, such as text, images, and video, onto users’ perceptions of the real world” (Yuen, Gallayanee, and Johnson 119). This sounds like science fiction to people not involved in the tech industry, so it may come as a surprise to them that we now achieved AR in Google Glass. Places of business already banning the unreleased product because of potential …show more content…

Certain Ophthalmologists, eye doctors, voiced that Google Glass use can cause eye fatigue and visual confusion. To explain how our bodies adjust to the glasses, Ophthalmologist Sina Fateh simplified, “the problem is that you have two eyes and the brain hates seeing one image in front of one eye and nothing in front of the other.” When both eyes look at different objects, the image projected by Google Glass could cause binocular rivalry, visual interference and a latent misalignment of the eyes (Martin). Google will take these potential side effects seriously.

Additionally, the potential harm to the brain from the electromagnetic radiation exposure of all cellular technology has had users uneasy for years about the risk of brain tumors from extensive cell phone use. These worries resurface once more in light of the introduction of Google Glass, particularly since the device rests on the head, closer to the brain than a handheld device. The cellular phone industry addressed and dealt with these concerns previously, and our social media campaign will continue to promote the safety benefits of our products.

Proposed …show more content…

Behaviors such as taking photos and video of people in public places are already possible with any mobile phone on the market. Social media rollout of the product will emphasize ethical usage of the recording technology. The user will also find community guidelines for use in the device manuals. Google spokesmen previously commented on the “built in explicit signals—including voice commands or gestures, along with the screen lighting up—to make it clear to others when someone is taking a picture or recording a video” (Davis). The ads will report this feature to further ease worries.

Piracy
Reminders of legal ramifications will join the ethical expectations of the user in the agreement. The banning of Google Glass is just a footnote in the list of items banned from theaters. It should not be a shock that one cannot record in a theater. Google will work with the outlets for copyright materials, such as movie distributors and concert venues, to enhance public awareness of the region’s piracy laws and penalties. The user agreement will specifically require an acknowledgement of the risks of pirating copyrighted materials.

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